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Stats to understand SEO

Guide to help with understanding search engine optimisation.

Stats to understand SEO in 2018

If you too rely on Google’s traffic as the main source to attract new customers to your business, it is very likely that you have faced the consequences – both good and bad – of the fact that SEO is always changing.

We did as well!

Technically, it is impossible (unless you have an IQ of 140 and you are into tech) to precisely zero in on the factors that are improving your SERPs.

So here is a list of facts and SEO statistics that we accumulated to get some insights into the influential factors and figure out our SEO strategies.

We collected the information from authentic sources, including experts’ research results.

SEO statistics you have to be aware of

  • 67k searches are performed on Google every second
  • 39% of all global-commerce traffic comes from search
  • 93% of all online experiences begin with a search engine
  • Nearly 80% of users ignore paid ads in search results
  • 50% of all searches will be voice searches by 2020
  • 58% of searches come from mobile
  • 97% of page-one results have at least one image on the page
  • 46% of all Google searches are local

Google has introduced several algorithm changes ever since it was first launched; the most important ones being:

  • Google Panda in 2011 (affected 12% of the searches);
  • Google Penguin in 2012 (impacted search queries by up to 3%);
  • Rankbrain in 2016 (providing users with the most relevant search results).

Tips for creating a top-ranking website

It’s said that if your business is not represented online, it might as well be invisible. Which is why it’s essential to have a website. But these days, it’s not enough just to have a stunning website, you also need to make sure that it works well for SEO purposes. After all, if your site never ranks well in searches, you’ll never get the kind of traffic you want. And while it’s possible to drive traffic with PPC advertising, the team from https://seotribunal.com found that 70%-80% of searchers will ignore paid results completely.

So, if you’re relying on PPC advertising, you’ll need to settle for around 20%-30% of the business out there. This puts investing in SEO in a different light, doesn’t it? Getting SEO right of course is another matter altogether, but it is worth at least trying.

understanding seo infographic

It’s further down the page when you’re ready to give it a read. For now, though, let’s get back to where we started – talking about SEO and your website. Building your site from the ground up with SEO in mind could well be one of the best business investments that you’ll make. Sure, you get plenty of DIY options when it comes to web design, but these are generally based on a generic template and could well feature software that’s old and outdated.

If you want to stand out online, you need a site that works flawlessly and that is well-designed. And that’s something that you won’t get out of a box. Need some tips for improving the SEO of an existing site? Here’s what you need to think about.

Speed is paramount

Count to three quickly. It’s simple – 1-2-3. Why are we asking you to perform such an inane task? We need to drive the next fact home to you. According to Google, you have three seconds and not a second more to impress. Anything over that, and you’ve lost 53% of visitors already. Can you afford to lose that much traffic before your site even opens? Most businesses cannot.

Create compelling content

Search engines are pretty sophisticated these days, but they still rely largely on user metrics to determine whether or not a site is credible. How long a visitor stays on your site is an extremely important metric here.How many people click through to your link is also used as a gauge of how popular your site is. But the acid test is how long they actually stay on the site once they get there. The longer they stay, the better it looks for you so it’s worth working on compelling content to keep visitors interested in your site.

Use great optimised visuals

A lot of people will have a quick look at your site to see if they’re interested. To catch their attention, it’s important to use images. But you do have to account for the impact that larger image files have on load speeds. You can get the best of both worlds by optimizing the pics for the web. Speak to your web designer about how you can do that.

The final tip

The final tip is to design the site with your target visitor in mind. You know what you love, and you have a vision for what you want your site to look like. Will that vision translate well to your target market? What do they want to see? What functions do they want on your site? Start designing with these things in mind and you’ll be far ahead of the pack when it comes to SEO.

Need help to rank with SEO or website design? Then contact our experts today. - iwebsitez.com

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