what are keywords for?

Keywords are one of the most important things in SEO. Keywords are words and phrases that people (your target) are looking for. For example if you have local barber shop in Chichester, your main keyword can be "Barber Shop Chichester" and other ones can be "Barber West Sussex" or "Hairdresser Chichester".To get the best results you have to find what your clients would be putting in google if they're looking for business like yours.

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