Ecommerce search engine optimisation

Boost brand awareness

Build brand awareness, boost credibility, drive traffic and maximise ROI with ecommerce SEO.

As an online business, you need to make sure that your website has as much online visibility as possible because even if you have the best products in the world, you won’t make many sales if nobody can see them.

Here at, our tried and tested ecommerce SEO services are guaranteed to help your business rise in the ranks of Google, resulting in maximum exposure and a dramatic increase in sales.


What is ecommerce SEO?

How we will get your products found

As an ecommerce SEO agency, we live and breathe SEO but understand that not everyone is so well informed when it comes to optimising an ecommerce site for search engines.

In its simplest form, ecommerce SEO is the process of making your online store more visible on search engine results pages (SERPs). Focused on generating more organic (i.e., free, and natural) traffic from sites such as Google and Bing, SEO is crucial if you want your online business to succeed.

In terms of return on investment, SEO is one of the most effective digital marketing strategies for ecommerce sites, delivering optimal results for minimum spend & a highly effective ecommerce SEO strategy.

Why is your ecommerce store is struggling without SEO?

1st page of Google is essential

If you are not currently optimising your e-commerce site for search engines, you are effectively invisible online, with 75% of searchers never going past the first page of Google. Although you could opt for paid search to draw in new customers, this can prove very expensive, with the continual investment needed to ensure good results.

Furthermore, research shows that many searchers simply ignore sponsored ads, meaning you are effectively throwing your digital marketing budget out the window.

Still not convinced that your online store needs ecommerce SEO?

Log on to Google Analytics and see where most of your traffic, conversions, and sales come from. Even without an SEO strategy in place, it is still likely to be from organic search, so imagine how amazing the results would be if you partnered with an ecommerce SEO company such as us?

With the ability to create long-lasting, sustainable results, our ecommerce SEO services will continue to work for you day and night and can be built upon to add more value over time.

How we will help with SEO

Ecommerce SEO features

When it comes to SEO for an ecommerce site, we know what we are doing. Bringing years of experience in a wide range of different industries, we guarantee to help your business stand out from the competition and get on that highly coveted first page of Google.

If you are thinking, why can’t I just learn to do SEO myself, then you may be interested to know that the process of optimising an ecommerce site is a lengthy one, not to mention the fact, that it requires a great deal of technical expertise.

We know all the latest SEO techniques and have access to all the latest SEO tools at our disposal to help your site enjoy maximum online exposure.


Keyword research & monitoring

Like with all SEO campaigns, ecommerce SEO begins with good ecommerce keyword research. We will carry out extensive keyword research on your behalf, allowing us to optimise both your category and product pages. We use a combination of main keywords and long-tail variations, guaranteeing optimal results. All that being said, keyword research and keyword discovery is key going forward for ecommerce sites.

Content audit & optimisation

A content audit is a crucial part of ecommerce SEO, allowing us to evaluate every piece of content on your site and see if it is relevant to your customers and your business. By identifying the strongest pages on your domain, we will then be able to create new content ideas for your business that deliver time and time again.

We will also optimise any existing content with your keywords to increase online visibility further and create fresh content that aligns with the search intent of your target audience.


On-page optimisation

We will thoroughly evaluate all areas of your website, such as headings, images, and on page SEO to ensure you are offering the best possible user experience and to make it easier for search engines to crawl and index the content of your pages higher in search engines. On-page SEO is essential going forward so that your site engages potential customers and pleases search engines.

Technical SEO audit & fixes

Looking at elements of your ecommerce website including site structure, URL structure, sitemap, crawl budget and canonical tags, a technical SEO audit will help us to identify any issues that are holding your website back from ranking higher on SERPs. Once we have located any technical problems with your site with our tools and Google Search Console, we will fix these for you, usually resulting in an immediate improvement in your rankings.

Backlink analysis

If you want to be able to compete with the likes of Amazon and eBay, you need to build trust in your ecommerce site. One highly effective way to do this is by building good backlinks. Unfortunately, this is neither fun nor a simple process. Our backlink analysis service takes the stress out of backlinking, providing backlink analysis and uncovering good link-building strategies.

Competitor analysis

As part of every ecommerce SEO campaign, we carry out extensive competitor analysis so that you can see how other businesses within your niche are boosting their SEO efforts, uncovering new opportunities that you may have missed.

Local ecommerce SEO

Local SEO refers to the process of making your ecommerce site more visible in local searches on Google and another popular search engine. Our local SEO services include a range of off-site and technical SEO techniques that promise to put your ecommerce store on the map (literally!).

International ecommerce SEO

If you are wanting to take your online store global, our international ecommerce SEO service is exactly what you need. Using multilingual SEO practices including international keyword research and the translation of content, we can help your e-commerce business attract customers from all over the world.

Transparent reporting

We are proud of the work we do here at and provide ongoing reports to all our clients so that you can track your SEO results every step of the way. Our reporting is clear, easy to consume, and will allow you to see this on our App and weekly emailed reports.

Ready to get started on your SEO journey?

Our SEO specialists are ready and waiting to help you reach your goals and outperform your competitors.

SEO testimonials

Our customer experiences

Based on 38 reviews
Thank you to the team of who helped me with a problem I was facing with a website I was building. I wouldn't hesitate to recommend
Benjamin C.
Benjamin C.
20:07 03 Feb 22
Iwebsitez have shown exemplary design skills and immense knowlege to provide me with an outstanding website. They have continued to be very helpful to me after the build and have provided me with some excellent SEO services. I could not recommend them more highly.
Garden For P.
Garden for P.
20:48 21 Jul 21
Incredible, fast and reliable service from an extremely professional team of experts! I would recommend anyone to if they want to be at the top of the search engine or to tweak their website to look more professional and or to their liking!
Mason D.
Mason D.
12:18 21 Jul 20
quality service. the guidance was invaluable, the website is way beyond my expectations. great professional and honest service. can't wait to continue to work with you!
Bodhi Tree A.
Bodhi Tree A.
20:19 22 Apr 20
could not fault the work done. so professional and went above and beyond. the guidance and advise was invaluable. highly recommend.can't wait to continue working with you guys!!
Bodhi Tree A.
Bodhi Tree A.
20:17 22 Apr 20
Best SEO campaigns and good outcome.
Thomas C.
Thomas C.
14:57 19 Sep 19
Pete and Lauretta absolutely understood what my business is all about. They built a website I can be proud of and one that precisely represents my company. Their patience is unending and their attention to detail incredible. I can't recommend them highly enough!
Siobhan S.
Siobhan S.
08:53 12 Feb 19
Incredible team, amazing results and with no hassle! Highly recommend for any website or SEO needs! I mean they even explain everything! So you know what your investing!
Mase D.
Mase D.
19:45 25 Jul 18
Amazing service! Incredible results! You will feel valued as a customer
Mase D.
Mase D.
17:04 25 Jul 18
Absolutely fantastic service. Always helpful. Should be 10 stars.
Bevis B
Bevis B
17:07 01 May 18
Daniel Lateu (.
Daniel Lateu (.
17:41 30 Mar 18
Excellent service, great communication and keep us up to date with all relevant changes related to having an online presence. Thank you
Dapper Dogs F.
Dapper Dogs F.
09:17 18 Jan 18
Experienced, hard working knowledgeable and honest,thanks for the awesome website and getting me to page 1,life changing stuff.Special thanks to Lauretta,you are so clever in what you do !!
Bob G.
Bob G.
09:13 13 Jan 18
Using another company for 3 years paying for seo and got nowhere. I have been using iwebsitez for 9 months now for search engine stuff and these guys have increased my website turnover by 300% already. SEO is slow anyway but these guys know their game and get it done!
Tina J.
Tina J.
12:55 14 Dec 17
What a terrific company I have discovered, not only do they do superb websites they also help you rank in the search engines too! Will recommend to my friends and family for sure.
Kishore R.
Kishore R.
12:49 14 Dec 17
I started using iwebsitez for SEO a year ago... my business has exploded! They don't exaggerate and boy do they know their stuff. Great job and thank you so much iwebsitez.
David B.
David B.
05:59 14 Dec 17
I highly recommend! Fantastic team and great help. Thank You.
Jg Vet Physio &Amp; Photo A.
JG Vet Physio & Photo A.
17:08 12 Dec 17
One word. Marvellous! Oh and btw, excellent. Thank you to the iwebsitez team for all your hard work with the SEO, I am now turning a profit and things are growing month on month. Your'e the best!
Scott B.
Scott B.
10:22 24 Nov 17
We was having some issues with our website and wasn't able to resolve it ourselves so we hit Google and found a list of local web developers. Lucky for us we found iwebsites, we called them and the phone was answered promptly. We was given a very warm welcome and was connected to a very helpful engineer Pete, who not only resolved my problem within the hour, also took the time to advise on other areas I could improve myself.Really would recommend iwebsitez for a very professional service.
Cloud 4 S.
Cloud 4 S.
14:27 21 Nov 17
Fantastic service since 2013. Great advice and awesome website guys thanks!
Jc T.
14:17 21 Nov 17
I can't tell you how much iwebsitez has changed my business with their SEO services, we were getting zero traffic and now we are over 1000 visitors a month and the phone is ringing constantly. I simply had to leave a review as my understanding of what SEO was nothing as I didn't think it would make a difference. 8 months in..... now I can see. Thank you guys!
Barbara R.
Barbara R.
14:34 15 Nov 17
Thank you - good service, more than happy with our site
Rachel F.
Rachel F.
09:07 11 Jul 17
An amazing service! Thank you so much for all your guidance and help. Highly recommended!!!
Customize Events (Party H.
Customize Events (Party H.
11:37 06 Feb 17
Amazing company and great service. They build great websites and they do rank your website too! Highly recommended!
Trevor D.
Trevor D.
11:16 22 Dec 16
I can't express enough how good these guys are at there job. Pete and the team are amazing. They genuinely make what vision you have for a website happen plus so much more.Thanks guysIPhone ambulance
Aaron T.
Aaron T.
19:31 17 Dec 16
Professional but friendly service, always quick to respond to emails. They are happy to work with your ideas but will suggest alternatives if they are more beneficial.
Inbalance H.
Inbalance H.
16:50 18 Oct 16
My thanks to the whole team at iwebsitez. I'm really pleased with my new website. Pete, Raf and Lauretta are easy to work with, available at their office if you need to see them, and turn around any amendments very quickly. The whole thing came in on budget and on time.
Barry S.
Barry S.
14:41 30 Sep 15
Great customer service very helpful, I was a little bit rusty when it came to my website and iwebsitez helped me to sort out all my little issues, I will be recommending this local business to my friends.Thanks
David H.
David H.
23:11 23 Feb 15
The best hosting I have used so far, never had any problems with my website. The prices are awesome, and the crew is very helpful. They deserve at least 5 stars.
Mateusz M.
Mateusz M.
13:45 24 Dec 14
Iwebsitez Client Reviews

Begin your SEO journey

By filling out this form you are giving us some information to get started with, we will require more once you start SEO with us. We only work with a limited amount of clients at any given time to ensure maximum attention to detail and your company’s ultimate success.

SEO discovery form

* All fields are required.

Step 1 of 4

Frequently asked ecommerce SEO questions

Things we get asked the most

What is SEO?

As SEO experts, we always get asked this. SEO stands for search engine optimisation or optimization as spelt in the US. In simple terms, it means the process of refining website optimisation to increase visibility for relevant keyword searches typed in to search engines. Search engine optimisation is one of the little known marketing strategies that should only be tackled by search marketing experts, like us. The better visibility your pages have in search results, the more likely you are to get noticed online and attract prospective and existing customers to your website. Read more.

The ultimate aim of  SEO experts within online marketing and SEO agencies is to get more traffic to your website, therefore achieving more sales, more leads and more conversions.

What is on-page SEO?

Optimising your website and content is generally known as "on-page SEO" or "on-site SEO", either name is fine.

On-page SEO is the practice of researching & optimising individual web pages by improving the content and relevance in order to rank higher in search engines. In turn, if researched & done properly, this will earn you more visitors to your website. Keyword research, content creation and the quality of content also do affect SEO rankings, so do not skimp on these overlooked factors.

On-page refers to both the content and the source code of a page that can be optimised, as opposed to off-page SEO which refers to links and other external signals from other websites including social media.

We specialise in on-page SEO and is included in the monthly SEO. Just fill in the discovery form and we can help you.

What is off-page SEO?

Off-page SEO. also called "off-site SEO". refers to actions away from your website that may or may not impact rankings within search engine results pages or (SERPs).

Off-page or off-site ranking factors involves improving search engine and user perception of a site's authority, popularity, relevance and trustworthiness. This is achieved by other reputable sites online linking to or promoting your website, and effectively telling their viewers that your website content is of high quality.

While search algorithms and ranking factors are constantly changing, the general consensus in the SEO community is that relevance, trustworthiness and authority are still the main factors why a website will rank well.

We specialise in off-page SEO. Just fill in the discovery form and we can help you.

Can cheap SEO be good SEO?

If you find an SEO company that offers cheap SEO campaigns at a somewhat unbelievable price, it will more than likely be bad for your backlink portfolio, web page or website. They could be using automated outdated tools to create backlinks that point to your website. If so, these links can have a negative effect on your rankings but most will probably never get indexed in Google.

If you are quoted a low amount of money per month for SEO and you accept and move forward, don't assume you will dominate in search engines.

We provide affordable SEO and there is a difference between cheap SEO and affordable SEO.

With a new business website, do you need SEO?

Great question! Just because business owners have a new website, doesn't mean people are going to visit or find it. In our opinion, a professional SEO agency for start-ups is crucial, especially for organic traffic.

The best analogy we always use is that it is like having a lovely well-stocked shop in the middle of the desert. People will come if they know it is there, but if no one knows about it, very few will find it and therefore very few will come.

So if someone types in what you do into Google and your website is not on the first page, how do they know your website exists? Brand awareness is so important nowadays!

Now that you have a website, will my website rank in Google on its own?

To an extent yes. But maybe not for the keywords you may think it would rank for. Just because you have had a website built for you by us or by anyone, doesn't guarantee it will rank for the most relevant keywords you need, without a professional SEO. There are many factors to SEO and this is what we specialise in and why you need an SEO company.

Do we guarantee your website to appear on page 1 for your chosen keywords?

Yes, we are one of a few companies that guarantee page 1 rankings for your keyword/s. However, the timeframe is not guaranteed and will be different per client, per keyword, per SEO project. Submit our discovery form and our SEO specialist will have a look and advise accordingly.

What do we mean by guarantee to rank my website?

By stating we guarantee means that we will have a pre-agreed timescale for the keywords you require and if you are not on page #1 at the expiry of this timescale, we will continue to do SEO for free until page #1 is achieved. However some SEO projects require ongoing SEO by our SEO agency, in this case, we will just switch focus on keywords and continue improving rankings of the new keywords. This guarantee only applies to our SEO services.

Does provide a way to track the progress of the keyword rankings?

Yes, of course, we not only send them directly to your email address weekly, but we have an App that you install on your tablet or mobile device where you can view your keyword progress in organic search results at any time from wherever you are.

How do I start SEO with

This is a good decision, to start to work with SEO experts and a top SEO company. All you need to do is fill in our SEO discovery form, information request and then you will receive instructions on what to do and don't worry, it is very simple and straight forward. We have an affordable SEO service that we want you to take full advantage of.

When should you start seeing results and keyword ranking improving?

This depends on a few things, the content, the content writing strategy, the keyword/s, the niche and competition in organic search. But to generalise, we would say things will start to improve around the 6-month mark. For tougher keywords, this may take longer but we will advise on this before we start SEO.

What can add to digital marketing efforts for us as an SEO agency team is if you are very active on social media and perhaps even running some social media marketing campaigns.

I have been doing SEO for you for 3 months, why am I not seeing my rankings improve?

Our SEO experts experience this all the time so don't panic! This is very normal, we always advise to allow 6 months before seeing any significant movement in keyword ranking. Not to say it won't happen quicker but google indexes slow these days in 2022 and it takes time for links pointing to your website to pass the juice or power. Eventually, the power of the backlinks will start to trickle through and your site will start moving up. So, as business owners, don't nag your SEO company for quick results.

My website is now position #1 in Google for certain keywords, will it stay there?

The answer is yes it will for some time, depending on the competitiveness of the niche or keyword. If you drop down a few positions we will analyse and tell you why. If you have stopped SEO, you may need to restart, especially if your competitors are doing SEO. Dropping 2-3 positions in Google can mean losing thousands in revenue!

Continued keyword research should always be continued, if not by your digital marketing/SEO company, by yourself. This will always help, especially when trying to find high-quality link building opportunities.

How do we rank ecommerce websites?

Focussing on SEO for ecommerce sites starts with all on-page and technical factors are optimised first. Once this is done for ecommerce websites, we make sure the URL structure is right, especially for the product category pages as these will be the cash generator for your ecommerce website.

After we have optimised the product category pages, we then move on to the product pages and make sure the content is similar and above all better than your competitors. Product and category pages are absolutely crucial for an ecommerce site as is all part of a killer ecommerce SEO strategy.

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