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Why a website Audit
Having a content audit performed on a web page is one of the most important things that can be done to develop a strong website and marketing strategy. This is essentially taking the time to tune your website and addressing the issues that will improve performance. This can be done on your own or by an online marketing company like us, that would use specific content audit tools to find out how to improve the content on your website.
As you/we review your content, you can begin to address performance issues, fix broken links and improve your site's accessibility. These fixes will not only increase your site's search value, but also make your site more appealing to new and returning visitors.
You may have strong content on your website, but it isn't helpful if it isn't accessible. Use relevant analytics data, including search terms, to determine how to make your most effective content easy to find by both your audience and search engines.