SEO strategies to improve your business visibility
In this post we will reveal some of the efficient SEO strategies to improve your online visibility in search engines.
First of all... would you be able to perform SEO yourself?
SEO is a difficult task to learn
If you don't know all the basics first and the complex behind it is really not recommended to do it yourself, that's why you need seo experts like us because you will encounter problems when trying to build authority on your domain and choosing the right strategy for your link building, how to do it and when to do it. If you need some help with SEO, please see our SEO page.
We advise all our clients on focusing more on building their businesses rather than profess to be SEO's, because mistaking is very simple and getting out of the mistake is very difficult not knowing what to do, specially if doing SEO by yourself go against Google Webmaster Guidelines which could give you enalty and deindex your site from Search Engines.
SEO research & analysis
As we all know, the 'knowledge is power', so, the first step to get started is to do your research and analise in order to optimise your website and understand the link building process.
Below are some tools and guides to achieve that:
To make sure search engines understand your website you need to gather diagnostic data from the tools provided by the search engines and use the reports to understand and better your optimisation.
Tips for a basic setupGoogle my Business Listing (digital representation of your physical business) it needs attention as is vital for Local Business SEO.
Understanding the search terms or keywords that customers are using is one of the foundation for a successful SEO strategy, is the key to optimise your digital presence which for some businesses could be simple, but as customers will also search for more detailed keyword phrases this is where you have to brainstorm around your services and the niche you are dealing with.
Strategically, you are also far more likely to rank for more specific search terms. So, whilst long tail is often low volume, there is also a huge variety of terms to consider, and those variations add up. Combine longer-tail search terms with your business location to target local customers.
Website pages & url's
Once you have your keyword listed in a document, the focus goes into the website pages. Having a relevant page for each of the main keyword you want to rank for will allow you to improve results for the keywords relevant to that page or service.
A good website design and structure can help search engines to understand your website and what the website is about, and another vital factor is to perfectly organise the url structure of every page.
Crawling your website
To examine your site and get details about on-page SEO elements page by page we recommend to use a crawling software like Screaming Frog, this will provide information if URL's, meta descriptions, H1 and page titles are enough optimised as well as errors to fix, how many pages your website has and how many of them are indexed. Work your keywords into the page titles, meta descriptions and page copy, but don’t overdo it or you may do more harm than good.
Make sure your internal navigation is simple and interlink your content between pages, as the internal linking plays a big role too in terms of UX (User experience) and SEO. Build good website content not for search engines but for people, making sure that is as good as possible taking in consideration your focus keywords and try to work them where possible.
From the image search prespective, having optimised images is a good opportunity to drive more traffic and awareness to your website and helps the on-page SEO as well.
So remember to:
1. Optimise image names
2. Add sensible alt text for all images
3. Add your branding into your images should they appear within image results
4. Consider the context and where the image appears on the page
Website performance and optimisation
Google likes fast loading website and mobile friendly websites to ensure a good user experience. To monitor these specs you can use an online tool (Page Speed Insights) that will diagnose the speed and ease of use of a website, usability and ranking factors.
Testing for speed is something that should be done frequently to make sure that a website is always responding and always available.
As we know a search engine is just a tool that reads text and connect a query with an answer and optimising a website is a case of gettin many factors working together, if these factors are well aligned then you have more chance to be understood as a business from the search engines.
Need help to rank with SEO? Then visit our SEO services page and our experts will assist you and plan the right SEO business strategy. - iwebsitez.com