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On-Page SEO Tips

Here you will find on-page tips to help you rank in 2018

17 March 2018

Important Tips About On-Page SEO

on-page SEO infographic

Explanation of the On-Page SEO Infographic

With the online marketplace being overly competitive and saturated, on-page optimisation on your website determines your visibility. There have been a few changes to on-page optimisation in the last few years since the search engines try their best to deliver optimal results. If you’re thinking about on-page optimisation for your site, here’s what you need to know.

What Is on-page SEO?

Here, you’re required to optimise each page on your site to allow higher rankings and more traffic in the search engines. It comes down to the HTML source code and the content. On-page SEO blends together different aspects of your site to improve rankings in the search engines. As the web developer, you need to consider the relevance of your page to the end user.

Keep in mind that you have a few seconds to create a lasting impression. If users have a better engagement and interaction, they will stay on the site longer as well as have a good experience. Here are some of the aspects of on-page SEO that will count towards a good experience to all your visitors.

  1. Meta-Tags
  2. It’s one of the most vital aspects of on-page SEO. Although they are not as important as they were previously, they will improve your traffic if written and used optimally. They will provide relevant information about your page to the search engines. Using customized meta-tags, influences visitors and boosts your click-through rate.

    It’s one of the most vital aspects of on-page SEO. Although they are not as important as they were previously, they will improve your traffic if written and used optimally. They will provide relevant information about your page to the search engines. Using customized meta-tags, influences visitors and boosts your click-through rate.

  3. Title Tags
  4. It’s what visitors will see when the search engines display your results. It’s also visible in the paid ads and also in the browser when people visit your website. It’s an outline of or headline of your page and Google relies on the title tag to rank web pages for specific queries then compares the information to the rest of the content on the page.

    It’s what visitors will see when the search engines display your results. It’s also visible in the paid ads and also in the browser when people visit your website. It’s an outline of your page. Google relies on the title tag to rank web pages for specific queries then compares the information to the rest of the content on the page.

    The title tag should be short and descriptive. It’s a good way for your website to stand out from the competitors and appeal to your site visitors. Provide the pertinent information such as the location and relevant keywords.

  5. Meta Descriptions
  6. It describes what users will find when they visit your page. It might not help with the rankings, it’s useful to the search rankings to determine the topic of your website and whether it’s relevant to the specific questions being asked. With a properly written meta description, you can enjoy a higher click-through rate and better conversions.

    In some cases, Google might skip the meta description altogether and use an excerpt from the content but it doesn’t hurt to have one. Make sure you have outlined what people will find when they visit the page. You should mention your brand name as well as a few keywords because that’s the first point of interaction for visitors on your page.

  7. Heading Tags
  8. Make sure there are multiple heading tags on your blog or landing page including h1 all the way to h6. However, the first one is more important but don’t use more than one h1 heading tags. However, as you move down, you can use multiple options. They are useful for displaying the various sections of your web page. Heading tags improve overall usability and SEO benefits.

    SEO Factors

    Users will get a clear understanding about the content on your page if you add a few keywords, especially those used on the heading tags to your title. Google algorithm will compare the content section found underneath the heading tag to determine the relevancy. Use the headings to introduce the page structure and the content should blend in with the heading.

    The h1 tag should contain the primary keyword of your page and don’t skip it because the search engine and site visitors use it to understand the content, WordPress blogs often use the blog title as the h1. Review the HTML version to confirm that the h1 is present.

    Don’t stuff your keywords in the tags because it will lead to penalization. Also, avoid using the same h1 tag in different pages for your site since it makes it hard for the algorithm to determine the right content for your visitors.

    Usability Factors

    Keep in mind that your users will not go through the entire blog or landing page. They simply skim through it looking for the section with relevant content to answer their queries. Using subheadings and headings to split up the page, the content will appear presentable.

    With subheadings, visitors can navigate through the page effortlessly. Also, you can use h2 tags when changing the subject or talking about a different aspect of the service provided. If you need to break it down further, you can use h3 tags. Don’t overlook headings completely. They are more beneficial to your optimisation needs than a simple paragraph or bolded words.

    When writing down headings, you should keep in mind the people who are going to be reading them. Don’t force them for optimisation purposes because it will defeat the purpose altogether.

  9. URL Strings
  10. They should be concise, short and easy to read. Any ahrefs found in the shorter URLs will get a higher ranking. Also, those with fewer folders will get a better ranking. With more folders, you’re creating a perception of depth for both users and engines. Also, it will make it harder to edit the URL string.

    A useful SEO practice to consider would be writing URLs. Each word there should be separated using a hyphen instead of an underscore. Do you have two pages on your site with the same content? Make sure there’s a 301 redirect to the stronger page to prevent duplicate content. Also, the search engine knows which page to rank.

    Make sure the URL is short because it will be easier to embed or share and improve the overall user experience. Your readers will have an easy time identifying the content of the page without necessarily looking at symbols, numbers, categories and much more. Also, the URL should have the primary keyword but don’t make it unnatural.

  11. User- Friendly And Authoritative Content
  12. When the search engines are crawling your website, they are looking to match user queries with the relevant answers. Your content should explain clearly the services or products you’re offering. On the other hand, if it’s an informational blog, it should provide relevant content. There’s a lot of competing content on the internet so you need to provide a unique view.

    Content marketing and search engine optimisation often overlap since they are two aspects that complement each other. Creating content involves providing relevant information for your website visitors and search-engine friendly information. It’s actually the foundation for optimisation and takes up most of your on-page SEO. Your content is the best way to communicate with your visitors. That’s why you need to consider whether they will be entertained or interested. Boring content will make them leave your site.

    Create content that makes your site an authority in the field. It should speak to your customers and shows them the value you provide, enticing them to read more and learn about what you’re offering. The content should always solve the user’s problem, increase traffic. Also, you should follow all the relevant Google regulations regarding content to avoid being penalized.

    Google Algorithm Requirements

    In February 2011, Google released the Panda algorithm that is currently used to remove highly ranked websites with stuffed keywords, thin and irrelevant content and spammy link. The Google Panda algorithm is constantly updated such that any website with low quality content will be removed automatically.

    Basically, as a content provider, you don’t need to rely on the number of visitors on your profile. Rather, you should concentrate on how many people you have actually helped with your content. If you’re meeting the expectations of your users, you will get a boost in your site rakings. When rolling out content, it should focus on quality with the best keywords customized for the users.

    Keyword Targeted Content

    Your content should always be authoritative and user-friendly. However, you need to choose the right keywords to get a better return on your digital marketing and search engine optimisation needs. If you understand your keywords, you can strategize accordingly with your marketing plans. You should provide the best value for your brand by using keywords that are searched frequently.

    That’s why you need to research keywords and hope for the best conversions from your visitors. Yes, it’s possible to get a high ranking but you need to make sure you’re getting as many conversions as possible. With enough research, you can find out the search volume and what you’re competitors are actually using. That way, you can find out the best keywords for you company.

  13. Links (Outbound And Inbound)
  14. Just like your content, links play an important role in your optimisation. For instance, if you get links from quality sites, you’re strengthening your domain thus improving user experience and improving your optimisation. Keep in mind that earning quality links is an off-page SEO practice. You can do this through email outreach, content marketing and numerous other creative ways.

    If there’s internal linking on your site from other pages, you will strengthen the keywords, making it easier for Google to rank a specific keyword. Also, it makes it easier for Google to crawl your site showing the most important pages effortlessly. If there’s a link in your homepage, Google immediately notices the updated content without necessarily going through the entire site.

    Keep in mind that with internal links, visitors have more options of staying on your site. If you’re linked to relevant pages, the search engine algorithm will definitely notice. Of course, you don’t have to add an internal link to every sentence. However, you should add a few links to every page to improve your search engine optimisation efforts.

  15. Optimise Your Images
  16. Adding images to your website will also improve the user experience. However, you can improve the user experience by optimizing the images. Create a unique title for the image and the keyword should be the alt text. It’s a clear indication of the content on your page. Use the alt tag to describe what’s on the image to create relevance.

    Images contribute a lot to your conversions so they should be scaled properly. If it’s too large, your page will take longer loading times. Always use an image in the smallest size for the best results. Yes, content might be critical for optimal conversions but you need visual content to boost your search engine optimisation efforts. Always uload clear images that show what you're actually portraying to make it easier for visitors to understand your content.