About Pete
Founder, SEO specialist and the person behind iwebsitez.com® strategy
About Pete
The SEO guy, founder and problem solver behind iwebsitez.com®
Why he started iwebsitez.com
Pete saw too much confusion in the web design and SEO industry: poor website builders, vague monthly charges, weak advice and businesses being left with websites that looked fine but did not perform. iwebsitez.com® was created to make the process clearer, more useful and more commercially focused.
What Pete focuses on
Pete works across technical SEO, local SEO, content structure, on-page optimisation, site architecture, search intent, WordPress, HTML, performance and conversion-focused website improvements. The aim is simple: find what matters and fix what is holding the site back.
How he works
No magic tricks, no guarantees and no pointless jargon. Pete looks at the technical base, the content, the competitors, the search results and the commercial goal, then builds a practical plan around what is most likely to move the needle.
SEO and website expertise
A hands-on mix of technical, content and commercial SEO
01
Technical SEO
Crawlability, indexation, Core Web Vitals, redirects, schema, internal linking, page speed and technical blockers.
02
Local SEO
Google Business Profile, service-area pages, local relevance, reviews, local content and competitor comparison.
03
Content structure
Search intent, headings, topical depth, helpful content, supporting sections, UX-led copy and semantic coverage.
04
Website strategy
Better messaging, clearer conversion routes, stronger service pages, improved trust signals and practical next steps.
Pete’s approach
No fluff. No hiding behind reports. Just clear SEO direction.
Good SEO starts with knowing what is actually wrong.
Pete’s first job is usually to separate guesswork from evidence. That means checking the search results, the competitors, the technical setup, the page structure, the internal links, the content quality and whether the site makes enough sense to users and search engines.
From there, the work becomes practical: fix the weakest points, strengthen the pages that matter, improve trust, and make sure the website has a clear path to enquiries.
What you can expect
- Plain-English explanations
- Honest advice on what matters
- Technical and content-led SEO
- Competitor-aware page strategy
- Clear priorities instead of vanity tasks
- No guaranteed ranking claims
Work with Pete
SEO and website advice for businesses that want straight answers
Pete Duke FAQs
Questions about working with Pete
What does Pete do at iwebsitez.com?
Pete is the founder of iwebsitez.com® and works across SEO strategy, technical SEO, local SEO, content structure, website analysis, WordPress and conversion-focused website improvements.
Can Pete help with SEO strategy?
Yes. Pete can review your website, competitors, search visibility, technical setup and content structure, then recommend practical SEO actions based on what is most likely to improve performance.
Does Pete only work on SEO?
No. SEO is a major focus, but Pete also works on website structure, WordPress, user experience, conversion paths, page planning, hosting decisions and the commercial strategy behind a website.
Can I speak to Pete before starting an SEO project?
Yes. You can request an SEO consultation through the website and explain what you want to improve. Pete can then look at the site and advise on sensible next steps.
