Independent studies, statistics and datasets based on real search, website and performance data.
Our research is designed to be useful to business owners, marketers, journalists and publishers looking for clear evidence rather than recycled statistics. Each study explains its sample size, methodology, sources and limitations so the findings can be referenced accurately.
Latest original study
What page-one Google results reveal about local search visibility in the UK.
Our first major research study analyses commercial local searches across UK towns and cities to identify the website characteristics, page structures and local signals most commonly found among high-ranking results.
Evidence that can actually be referenced
We want every figure published in the iwebsitez.com research library to be traceable back to real data. That means explaining how the research was conducted, where information came from and what the findings can — and cannot — demonstrate.
Wherever possible, our studies are built from data we collect and analyse ourselves rather than simply republishing statistics from other websites.
Each study explains the sample, collection process, analysis method and important limitations behind the findings.
Percentages and conclusions are only published when the underlying data supports them. Correlation is not presented as causation.
Evergreen research is reviewed as search, technology and website standards change, while the same research URLs continue to accumulate authority.
What we investigate
Original analysis of search results, local landing pages, website signals and how businesses appear across organic and local search.
Research into website structure, conversion patterns, mobile usability and how UK business websites are built.
Research programme
Studies covering page speed, Core Web Vitals, hosting performance and the technical factors affecting modern websites.
Research programme
Data exploring how WordPress websites are structured, maintained and optimised across real business websites.
Research programme
You are welcome to cite our research
Findings from iwebsitez.com research may be referenced in articles, reports, presentations and editorial content provided the original research page is credited and linked as the source.
“According to research published by iwebsitez.com…”
Please link directly to the individual research study rather than the research hub wherever possible.
Journalists, publishers and researchers who need clarification on methodology, findings or data can contact Pete at iwebsitez.com.
iwebsitez.com has worked with business websites, WordPress, SEO and search performance since 2013. Our research library turns that practical experience into original datasets and studies that can be reviewed, challenged and cited.
Research is led by Pete Duke, founder and SEO specialist at iwebsitez.com, with methodology and findings published alongside each study.
Start with our UK Local SEO Statistics 2026
