Ecommerce SEO guide

Introduction to ecommerce SEO

In today’s fiercely competitive online marketplace, ecommerce SEO isn’t just beneficial—it’s essential for survival and growth. Our latest research shows that 68% of online shopping experiences begin with a search engine, yet only 4.8% of shoppers advance past the first page of search results.

For UK-based online retailers, this presents both a challenge and an opportunity. Effective ecommerce SEO can be the difference between thriving and merely surviving in the digital economy.

This comprehensive guide is designed for ecommerce business owners, digital marketers, and SEO professionals looking to improve their online shop’s visibility in search engines. Whether you’re running a small Shopify store or managing a large WooCommerce or Magento implementation, you’ll find actionable strategies tailored to your platform and business size.

“The ecommerce landscape has shifted dramatically over the past year. Search engines now reward online shops that prioritise user experience alongside traditional SEO tactics.”

— Sarah Johnson, Head of SEO at British Retail Consortium

By the end of this guide, you’ll have a clear, actionable roadmap for improving your ecommerce site’s search performance and, ultimately, your bottom line.

Ecommerce SEO fundamentals

Ecommerce SEO differs significantly from standard SEO practices. While the core principles remain, online shops face unique challenges and opportunities that require specialised approaches.

How ecommerce SEO differs from standard SEO

Key ranking factors for ecommerce sites in 2025

Based on our analysis of top-performing UK ecommerce sites, these are the factors that most significantly impact search rankings:

• Page experience signals: Core Web Vitals performance has become increasingly important, with loading speed particularly critical for product pages.
• Content quality and uniqueness: Search engines can now better detect manufacturer-provided product descriptions, making unique content more valuable.
• Mobile optimisation: With Google’s mobile-first indexing fully implemented, mobile performance directly affects desktop rankings as well.
• Structured data implementation: Proper product schema markup dramatically increases the likelihood of rich results, enhancing visibility and click-through rates.
• Internal linking architecture: How effectively your site distributes link equity to product and category pages significantly impacts their ranking potential.
• User engagement metrics: Signals like time on site, pages per session, and bounce rate are increasingly significant ranking factors.

The relationship between conversions and SEO

While traffic is often the focus of SEO efforts, for ecommerce sites, conversion rate optimisation and SEO should work hand-in-hand. Our research shows that:

• Pages that rank well typically have above-average conversion rates
• Improving on-page engagement signals often improves both rankings and conversion rates
• User experience improvements that boost conversions frequently lead to SEO gains

This symbiotic relationship makes it essential to consider ranking potential and conversion impact when making SEO decisions.

Technical SEO for ecommerce

Technical SEO forms the foundation of any successful ecommerce SEO strategy. Without a technically sound website, even the best content and link building efforts will struggle to deliver results.

Site architecture for ecommerce

An effective ecommerce site architecture should follow these principles:

• Flat hierarchy: Keep all important pages within 3 clicks of the homepage
• Logical categorisation: Organise products in a way that makes sense to users
• Scalable structure: Design with future growth in mind

Here’s an example of an optimised ecommerce site structure:

Homepage├── Category Level 1│   ├── Category Level 2│   │   ├── Product Page 1│   │   ├── Product Page 2│   │   └── Product Page 3│   └── Category Level 2│       ├── Product Page 4│       └── Product Page 5└── Category Level 1    ├── Product Page 6    └── Product Page 7

URL structure best practices

Properly structured URLs improve both user experience and SEO. Follow these guidelines:

• Use short, descriptive URLs
• Include target keywords where natural
• Use hyphens to separate words
• Maintain a consistent pattern
• Avoid parameters in indexed URLs when possible

Examples of good ecommerce URLs:

Site speed optimisation

Site speed is particularly critical for ecommerce sites, with our research showing a 4.2% decrease in conversion rate for every second of load time. Key optimisation areas include:

Image optimisation

<img     src="small-placeholder.jpg"     data-src="product-image.jpg"     alt="Brown Leather Oxford Shoes - Side View"     width="800"     height="600"     loading="lazy"     class="product-image">

Critical CSS implementation

<!-- Inline critical CSS in head --><style>    /* Critical CSS here */    .product-card { display: flex; margin-bottom: 20px; }    .product-image { width: 100%; height: auto; }    .product-title { font-size: 18px; font-weight: 600; }    .product-price { color: #e63946; font-weight: bold; }</style><!-- Defer non-critical CSS --><link rel="preload" href="styles.css" as="style" onload="this.onload=null;this.rel='stylesheet'"><noscript><link rel="stylesheet" href="styles.css"></noscript>

Mobile optimisation

With mobile accounting for over 67% of UK ecommerce traffic, mobile optimisation is non-negotiable. Key considerations include:

• Implementing responsive design
• Ensuring tap targets are appropriately sized (minimum 48×48 pixels)
• Optimising for mobile page speed
• Designing mobile-friendly navigation
• Using appropriate font sizes (minimum 16px for body text)

/* Mobile-first media query approach *//* Base styles for mobile devices */.product-grid {    display: grid;    grid-template-columns: repeat(1, 1fr);    gap: 15px;}/* Tablet styles */@media (min-width: 768px) {    .product-grid {        grid-template-columns: repeat(2, 1fr);        gap: 20px;    }}/* Desktop styles */@media (min-width: 1024px) {    .product-grid {        grid-template-columns: repeat(3, 1fr);        gap: 30px;    }}

Crawl budget management

Large ecommerce sites must effectively manage their crawl budget to ensure important pages are discovered and indexed. Strategies include:

• Implementing a well-structured robots.txt file
• Using XML sitemaps effectively
• Managing faceted navigation with rel=”nofollow” and robots meta tags
• Identifying and resolving crawl errors

# Example robots.txt for ecommerce siteUser-agent: *Disallow: /checkout/Disallow: /cart/Disallow: /account/Disallow: /wishlist/Disallow: /search/Disallow: /*?sort=Disallow: /*?filter=# Allow product and category pagesAllow: /products/Allow: /categories/# SitemapSitemap: https://www.example.co.uk/sitemap.xml

On-page SEO for product pages

Product pages are the heart of any ecommerce website. Optimising them effectively can dramatically improve both visibility and conversion rates.

Product page title tag optimisation

Title tags remain one of the most powerful on-page ranking factors. For product pages, they should:

• Include the primary product keyword
• Mention the brand name
• Include distinguishing features when relevant
• Stay under 60 characters

<!-- Optimised product page title implementation --><title>{% if product.metafields.seo.title %}    {{ product.metafields.seo.title }}{% else %}    {{ product.title | append: ' - ' | append: product.type | append: ' | ' | append: shop.name }}{% endif %}</title>

Product description optimisation

Effective product descriptions balance SEO needs with conversion optimisation. They should:

• Include relevant keywords naturally
• Address key customer questions and pain points
• Highlight unique selling points
• Use scannable formatting with bullet points and short paragraphs
• Be unique, not copied from manufacturers

Image optimisation

Product images play a crucial role in both SEO and conversion rates. Optimise them by:

• Using descriptive, keyword-rich file names (e.g., brown-oxford-leather-shoes-side-view.jpg)
• Adding comprehensive alt text
• Compressing images for faster loading
• Implementing lazy loading
• Providing multiple angles and zoom functionality

<!-- Properly optimised product image with structured data --><div itemscope itemtype="https://schema.org/Product">    <img         src="brown-oxford-leather-shoes-side-view.jpg"         alt="Brown Oxford Leather Shoes - Side View Showing Burnished Finish and Goodyear Welted Sole"         width="800"         height="600"         loading="lazy"         itemprop="image"    ></div>

Internal linking for product pages

Strategic internal linking helps distribute page authority and guide users to related products. Implement:

• Related products sections
• “Complete the look” recommendations
• Recently viewed items
• Links from buying guides and blog content
• Breadcrumb navigation

<!-- Breadcrumb navigation with structured data --><nav aria-label="Breadcrumb" class="breadcrumbs" itemscope itemtype="https://schema.org/BreadcrumbList">    <ol>        <li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem">            <a href="/" itemprop="item"><span itemprop="name">Home</span></a>            <meta itemprop="position" content="1" />        </li>        <li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem">            <a href="/mens" itemprop="item"><span itemprop="name">Men's</span></a>            <meta itemprop="position" content="2" />        </li>        <li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem">            <a href="/mens-shoes" itemprop="item"><span itemprop="name">Men's Shoes</span></a>            <meta itemprop="position" content="3" />        </li>        <li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem">            <span itemprop="name" aria-current="page">Oxford Brown Leather Shoes</span>            <meta itemprop="position" content="4" />        </li>    </ol></nav>

Category page optimisation

Category pages often drive more organic traffic than individual product pages, making their optimisation crucial for ecommerce SEO success.

Category page structure

Effective category pages should balance SEO needs with user experience by including:

• Keyword-rich H1 heading
• Introductory content above the product grid
• Supplementary content below the product grid
• Logical filtering options
• Child category navigation, where appropriate

<!-- Optimised category page structure --><main class="category-page">    <h1>Men's Leather Oxford Shoes</h1>        <div class="category-description">        <p>Discover our collection of handcrafted men's Oxford shoes, featuring premium leather uppers, Goodyear welted construction, and timeless British design. Our Oxford shoes range from classic black and brown styles to contemporary colour options, all made to the highest quality standards in Northampton, England.</p>    </div>        <div class="category-filters">        <!-- Filters here -->    </div>        <div class="product-grid">        <!-- Product cards here -->    </div>        <div class="category-content">        <h2>About Our Oxford Shoes Collection</h2>        <p>Oxford shoes are distinguished by their closed lacing system, creating a sleek silhouette suitable for formal occasions and business wear. Our collection features traditional craftsmanship combined with modern comfort technologies.</p>                <h3>Choosing the Right Oxford Shoes</h3>        <p>When selecting Oxford shoes, consider both the leather quality and construction method...</p>                <!-- More informative content here -->    </div></main>

Faceted navigation SEO

Faceted navigation creates challenges for ecommerce SEO. Manage it effectively by:

• Identifying which filter combinations should be indexed
• Using canonical tags to point similar filter combinations to a primary URL
• Applying noindex tags to low-value filter combinations
• Implementing proper pagination handling

<!-- Managing faceted navigation SEO --><!-- Primary category page - self-referencing canonical --><link rel="canonical" href="https://www.example.co.uk/mens-shoes/" /><!-- Important filter combination (indexable) --><link rel="canonical" href="https://www.example.co.uk/mens-shoes/oxford/" /><!-- Low-value filter combination (non-indexable) --><meta name="robots" content="noindex" /><link rel="canonical" href="https://www.example.co.uk/mens-shoes/" /><!-- Pagination with next/prev --><link rel="prev" href="https://www.example.co.uk/mens-shoes/?page=1" /><link rel="next" href="https://www.example.co.uk/mens-shoes/?page=3" />

Optimising category descriptions

Category descriptions provide valuable SEO content opportunities. Ensure they:

• Include relevant primary and secondary keywords
• Offer genuinely helpful information for shoppers
• Highlight the unique selling points of the category
• Include internal links to related categories or top products

Schema markup for ecommerce

Structured data helps search engines understand your product information, potentially unlocking rich results in search.

Product schema implementation

Implementing product schema markup is essential for ecommerce sites. A comprehensive implementation should include:

• Product name, description, and images
• Price and availability information
• Brand and identifier (MPN, GTIN, SKU)
• Aggregate rating (if available)
• Review information
• Offers data

<!-- Comprehensive product schema example --><script type="application/ld+json">{  "@context": "https://schema.org/",  "@type": "Product",  "name": "Oxford Brown Leather Shoes",  "image": [    "https://example.co.uk/images/oxford-brown-front.jpg",    "https://example.co.uk/images/oxford-brown-side.jpg",    "https://example.co.uk/images/oxford-brown-angle.jpg"  ],  "description": "Crafted from premium full-grain leather, these Oxford shoes combine timeless British style with exceptional comfort for all-day wear.",  "sku": "OXFORD-BR-42",  "mpn": "OX5792",  "brand": {    "@type": "Brand",    "name": "Heritage Footwear"  },  "review": {    "@type": "Review",    "reviewRating": {      "@type": "Rating",      "ratingValue": "4.8",      "bestRating": "5"    },    "author": {      "@type": "Person",      "name": "James Wilson"    },    "reviewBody": "Exceptional quality leather and craftsmanship. Very comfortable after breaking in."  },  "aggregateRating": {    "@type": "AggregateRating",    "ratingValue": "4.7",    "reviewCount": "89"  },  "offers": {    "@type": "Offer",    "url": "https://example.co.uk/oxford-brown-leather-shoes",    "priceCurrency": "GBP",    "price": "195.00",    "priceValidUntil": "2025-12-31",    "itemCondition": "https://schema.org/NewCondition",    "availability": "https://schema.org/InStock",    "seller": {      "@type": "Organization",      "name": "Example Footwear Ltd"    }  }}</script>

Review schema implementation

Product reviews can generate rich snippets in search results when properly marked up:

<!-- Review schema for product reviews --><script type="application/ld+json">{  "@context": "https://schema.org/",  "@type": "Review",  "itemReviewed": {    "@type": "Product",    "name": "Oxford Brown Leather Shoes",    "image": "https://example.co.uk/images/oxford-brown-front.jpg",    "sku": "OXFORD-BR-42",    "brand": {      "@type": "Brand",      "name": "Heritage Footwear"    }  },  "reviewRating": {    "@type": "Rating",    "ratingValue": "5",    "bestRating": "5"  },  "author": {    "@type": "Person",    "name": "Robert Thompson"  },  "datePublished": "2025-03-15",  "reviewBody": "I've purchased several pairs of Oxford shoes over the years, but these are by far the best quality I've found. The leather is supple yet durable, and the craftsmanship is exceptional. They required minimal breaking in and have become more comfortable with each wear."}</script>

FAQ schema for product and category pages

Adding FAQ sections to product and category pages can improve both user experience and SEO through FAQ rich results:

<!-- FAQ schema implementation --><div class="product-faqs">    <h3>Frequently Asked Questions</h3>        <div itemscope itemtype="https://schema.org/FAQPage">        <div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question">            <h4 itemprop="name">How do Oxford shoes fit compared to other styles?</h4>            <div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer">                <div itemprop="text">                    <p>Our Oxford shoes are true to size, though they have a slightly narrower fit compared to Derby shoes due to the closed lacing system. We recommend ordering your usual UK size, but if you have wider feet, consider going up half a size.</p>                </div>            </div>        </div>                <div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question">            <h4 itemprop="name">How should I care for my leather Oxford shoes?</h4>            <div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer">                <div itemprop="text">                    <p>To maintain your Oxford shoes, we recommend cleaning them with a soft brush, applying quality shoe cream to nourish the leather, and using shoe trees when not worn. For full care instructions, see our <a href="/shoe-care-guide">leather care guide</a>.</p>                </div>            </div>        </div>    </div></div>

Content strategy for ecommerce sites

A robust content strategy helps ecommerce sites build authority, target informational queries, and support customers throughout their buying journey.

Blog strategy for ecommerce

An effective ecommerce blog strategy should focus on:

• Targeting high-value informational keywords related to your products
• Addressing common customer questions and pain points
• Showcasing product expertise and authority
• Supporting each stage of the buyer’s journey
• Creating linkable assets that build domain authority

Creating buying guides

Buying guides are particularly valuable for ecommerce SEO as they target high-intent keywords and naturally link to multiple products. Effective guides should:

• Provide genuinely helpful advice for consumers
• Include comparison tables of key products
• Feature expert insights and recommendations
• Link naturally to relevant product pages
• Address common questions and concerns

Seasonal content strategies

Planning seasonal content helps capitalise on predictable search trends:

Link building for ecommerce

Even with excellent on-site optimisation, ecommerce sites still need quality backlinks to compete for valuable search terms. These strategies are particularly effective for online retailers:

Supplier and manufacturer relationships

Leverage existing business relationships for valuable links:

• Request inclusion in “Where to Buy” or stockist listings
• Supply unique product images in exchange for attribution links
• Create co-branded content with manufacturers
• Participate in manufacturer certification programmes

Product PR strategies

Generate links through strategic product promotion:

• Create press releases for noteworthy new products
• Offer samples to relevant publications and influencers
• Develop unique or newsworthy product innovations
• Create seasonal product roundups for press outreach

Subject: Exclusive [Product Name] Sample for [Publication Name] ReviewHi [Name],I noticed your recent article on [relevant topic] and thought your readers would be interested in our new [Product Name].It's unique because [1-2 sentences on what makes the product newsworthy or different].I'd be happy to send you a sample for review. If you're interested, I can also provide:- High-resolution images- Exclusive discount code for your readers- Interview with our [designer/founder/expert]Would this be of interest for an upcoming feature?Best regards,[Your Name][Your Position][Company Name]

Digital PR for ecommerce

Create linkable assets that generate natural backlinks:

• Conduct and publish original research or surveys
• Create industry reports with unique data
• Develop interactive tools or calculators
• Produce original infographics with shareable insights

Resource link building

Create valuable resources that attract links naturally:

• Comprehensive buying guides
• Size guides and conversion tools
• Care and maintenance tutorials
• Educational content about product materials or manufacturing

Broken link building strategies

Identify broken links on relevant websites and offer your content as a replacement:

1. Find resource pages in your industry (search for: [your industry] + “resources” or “useful links”)
2. Check for broken links using browser extensions like Check My Links
3. Create similar (but better) content to replace the broken link
4. Contact the website owner with a helpful notification about the broken link and your replacement

/* Example of checking for broken links with JavaScript */document.querySelectorAll('a').forEach(link => {    fetch(link.href, { method: 'HEAD', mode: 'no-cors' })        .then(response => {            if (!response.ok) {                console.log('Broken link found:', link.href);            }        })        .catch(() => {            console.log('Broken link found:', link.href);        });});

Ecommerce analytics and measurement

Effective measurement is essential for evaluating and improving your ecommerce SEO efforts.

Setting up enhanced ecommerce tracking

Enhanced ecommerce tracking provides valuable insights into how organic search visitors interact with your products:

<!-- Google Analytics 4 ecommerce event example (view_item) --><script>gtag('event', 'view_item', {  currency: 'GBP',  value: 195.00,  items: [{    item_id: 'OXFORD-BR-42',    item_name: 'Oxford Brown Leather Shoes',    item_brand: 'Heritage Footwear',    item_category: 'Men\'s Shoes',    item_category2: 'Oxford',    item_category3: 'Leather',    item_variant: 'Brown/Size 42',    price: 195.00,    quantity: 1  }]});</script>

Key performance indicators

Track these critical metrics to evaluate your ecommerce SEO performance:

Measuring organic search performance

Create a comprehensive dashboard to monitor your ecommerce SEO progress:

/* Data Studio / Looker Studio SQL query example for ecommerce performance */SELECT   date,  source,  SUM(sessions) AS total_sessions,  SUM(transactions) AS total_transactions,  SUM(revenue) AS total_revenue,  SUM(transactions) / SUM(sessions) AS conversion_rate,  SUM(revenue) / SUM(transactions) AS average_order_valueFROM   `your_analytics_table`WHERE   source = 'organic'  AND date BETWEEN '2025-01-01' AND '2025-03-31'GROUP BY   date, sourceORDER BY   date ASC

Common ecommerce SEO challenges and solutions

Ecommerce websites face several unique SEO challenges. Here are effective solutions for the most common issues:

Handling out-of-stock products

p>When products go out of stock, use these strategies to preserve SEO value:

• Keep the page live with a “notify when back in stock” option
• Add information about expected availability
• Suggest alternative products
• Maintain the original content and add a clear out-of-stock notice
• Only use 301 redirects for permanently discontinued products

<!-- Out-of-stock product handling example --><div class="product-availability out-of-stock">    <p class="availability-notice">This item is temporarily out of stock.</p>        <!-- Expected availability information -->    <p class="restock-date">Expected back in stock: 21 May 2025</p>        <!-- Back in stock notification -->    <form class="stock-notification-form">        <label for="notification-email">Notify me when this product is available:</label>        <input type="email" id="notification-email" placeholder="Your email address">        <button type="submit">Notify Me</button>    </form>        <!-- Alternative product suggestions -->    <div class="alternative-products">        <h4>You might also like:</h4>        <!-- Similar product recommendations here -->    </div></div><!-- Schema update for out-of-stock product --><script type="application/ld+json">{  "@context": "https://schema.org/",  "@type": "Product",  "name": "Oxford Brown Leather Shoes",  "image": "https://example.co.uk/images/oxford-brown-front.jpg",  "description": "Crafted from premium full-grain leather, these Oxford shoes combine timeless British style with exceptional comfort for all-day wear.",  "sku": "OXFORD-BR-42",  "offers": {    "@type": "Offer",    "url": "https://example.co.uk/oxford-brown-leather-shoes",    "priceCurrency": "GBP",    "price": "195.00",    "priceValidUntil": "2025-12-31",    "itemCondition": "https://schema.org/NewCondition",    "availability": "https://schema.org/OutOfStock",    "seller": {      "@type": "Organization",      "name": "Example Footwear Ltd"    }  }}</script>

Managing seasonal products

For seasonal products that return each year, implement these best practices:

• Keep seasonal pages live year-round rather than removing them
• Update content during off-seasons to indicate when the product will return
• Use the same URL each year rather than creating new URLs
• Add schema markup with availability information
• Create evergreen content sections that remain relevant year-round

<!-- Off-season product handling example --><div class="seasonal-notice">    <p>This is a seasonal product currently unavailable until Autumn 2025.</p>    <p>Sign up below to be notified when our new Christmas collection becomes available.</p>        <form class="seasonal-notification">        <input type="email" placeholder="Your email address">        <button type="submit">Notify Me</button>    </form></div><!-- Evergreen content section that remains relevant year-round --><div class="evergreen-content">    <h3>About Our Christmas Ornament Collection</h3>    <p>Our handcrafted Christmas ornaments are made by skilled artisans using traditional techniques passed down through generations. Each piece is created using sustainable materials and finished with non-toxic paints and glazes.</p>        <h4>Care and Storage</h4>    <p>To ensure your ornaments remain in pristine condition for future holiday seasons, we recommend...</p></div>

Dealing with product variations

Product variations can create duplicate content issues. Manage them effectively with these approaches:

• Use a single URL for the parent product with options selectors for variations
• Implement proper canonical tags when variation pages must exist
• Use unique content for significantly different variations that warrant their own pages
• Implement proper hreflang tags for international product variations

<!-- Option 1: Parent product with option selectors --><div class="product-options">    <div class="option-group">        <label for="color-select">Colour:</label>        <select id="color-select" class="option-selector" data-option="color">            <option value="brown">Brown</option>            <option value="black">Black</option>            <option value="burgundy">Burgundy</option>        </select>    </div>        <div class="option-group">        <label for="size-select">Size:</label>        <select id="size-select" class="option-selector" data-option="size">            <option value="uk7">UK 7</option>            <option value="uk8">UK 8</option>            <option value="uk9">UK 9</option>        </select>    </div></div><!-- Option 2: Canonical tags for variation pages --><!-- On the color variation page --><link rel="canonical" href="https://example.co.uk/oxford-leather-shoes/" />

International SEO considerations

For ecommerce sites selling globally, implement these international SEO best practices:

• Use country-specific domains or subdirectories
• Implement hreflang tags properly
• Localise content beyond mere translation
• Adapt currency, sizing, and shipping information
• Consider regional search engines and their requirements

<!-- Hreflang implementation example --><link rel="alternate" hreflang="en-gb" href="https://example.co.uk/oxford-leather-shoes/" /><link rel="alternate" hreflang="en-us" href="https://example.com/oxford-leather-shoes/" /><link rel="alternate" hreflang="fr-fr" href="https://example.fr/chaussures-oxford-en-cuir/" /><link rel="alternate" hreflang="de-de" href="https://example.de/oxford-lederschuhe/" /><link rel="alternate" hreflang="x-default" href="https://example.com/oxford-leather-shoes/" />

Platform limitation workarounds

Each ecommerce platform has limitations. Here are solutions for common platform-specific issues:

<!-- Shopify solution for product URL limitation --><!-- In theme.liquid or other template file --><script type="application/ld+json">{  "@context": "https://schema.org",  "@type": "BreadcrumbList",  "itemListElement": [    {      "@type": "ListItem",      "position": 1,      "name": "Home",      "item": "https://example.co.uk"    },    {      "@type": "ListItem",      "position": 2,      "name": "{{ collection.title }}",      "item": "https://example.co.uk{{ collection.url }}"    },    {      "@type": "ListItem",      "position": 3,      "name": "{{ product.title }}",      "item": "https://example.co.uk{{ product.url }}"    }  ]}</script>

Conclusion

Implementing effective SEO for your ecommerce site is a continuous process of optimisation, testing, and refinement. While the strategies outlined in this guide represent current best practices, it’s important to remember that search engines and user behaviours constantly evolve.

For 2025, focus on these key priorities:

1. Technical excellence: Ensure your site provides a fast, seamless experience across all devices
2. User-focused content: Create unique, valuable content that genuinely helps your customers
3. Structured data implementation: Leverage schema markup to enhance visibility in search results
4. E-E-A-T signals: Demonstrate expertise, authority, and trustworthiness in your niche
5. Measurement and iteration: Track performance and continuously refine your approach

By applying the techniques in this guide, you’ll create a solid foundation for sustainable organic traffic growth to your ecommerce store, helping you attract more qualified visitors and convert them into loyal customers.

Summary

We hope you enjoyed our post and learned some valuable tips for your e-commerce enterprise.

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