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NitroPack review + coupon

By 30/12/2020November 24th, 20218 Comments

Last Updated on 24/11/2021 by

NitroPack review: NitroPack is a WordPress caching plugin that helps speed up WordPress websites and is used on many websites to help page speed.

Current pricing: £0 – £149

NitroPack detailed review

Many people have asked us to do a NitroPack review 2021, as they want to know how to speed up WordPress for page speed or what is the top speed optimization plugin to do so. We think we have found the best plugin to speed up a WordPress website, or any landing page or web page with Other tools of note are WP Rocket, Autoptimize, WP Fastest Cache and W3 Total Cache. They all help website performance, but which one is best.

Being a new website owner, if you’ve just created your WordPress site then chances are you don’t care or didn’t notice your website loading time score. This is very common and often felt earlier on in your website journey, but site speed and finding the best site performance optimization tool will soon become a much bigger issue. Nitropack

It turns out, your websites slow speed score might be the reason for the lack of traffic, lack of views and your heightened bounce rate among other issues.

There might be many reasons for a slow website and there are numerous solutions out there. So the question is, is there a good WordPress plugin to increase your Google pagespeed score? Well, we’re very proud to introduce you to a WordPress plugin known as NitroPack, a cloud-based performance optimization tool that does work with a content delivery network.

Google Page Speed Optimization NitroPack will effectively help you take care of this issue among other things. With this issue taken care of, you can expect a fully functioning website with a much better pagespeed score than ever before. So, without further ado, let’s review NitroPack and how it performs as a performance optimization tool for WordPress.

Web development

If you need a WordPress developer or website designed, please get in touch.

Why is pagespeed important?

Before I get into the full review on the NitroPack, you must understand precisely why pagespeed is so important. Firstly, a slow website can cause a very high bounce rate.

If you have a big bounce rate, this means viewers aren’t usually on your page long before they leave. This lack of time spent on your website could mean fewer affiliate product purchases, fewer return viewers and an overall lack of content viewers.

Not only is a slow WordPress site and a slow speed score will be bad for your viewers, but it’s also bad for your SEO. Search engine optimization is the most well-known strategy commonly utilised to help deliver more traffic to your website because your site ranks high in searches. Numerous factors can affect SEO and a slow website is one of them. The fact of the matter is, Google, Bing or any other search engine you’re trying to rank on may only consider the faster loading websites to rank at the top.

Try it yourself, test your site speed on pagespeed insights before you install NitroPack and then test your speed optimization again after. The best tools for testing to see if you have a fast website are GT Metrix, Google Pagespeed Insights and Pingdom. Page Speed Insights is probably the preferred tool as you measure your performance in Google, so you want to know what it measures your site speed at.

Gt Metrix Score After Nitropack
Google Page Speed Insights After Nitropack

Our NitroPack results with GT Metrix and Google Pagespeed score are very pleasing for us and our website visitors. Nitropack is also compatible with CDN’s (content delivery networks) too.

Why not try NitroPack for FREE on your website?

Attributes of NitroPack


TypePerformance optimization plugin
Best forImprove Google pagespeed
FeaturesGoogle-PageSpeed focussed optimisation
JavaScript compression
CSS modification
Amazon CloudFront integration
Starting price£16/month
CompetitorsWP Rocket
WP Fastest Cache

What is NitroPack?

NitroPack is a cloud-based performance optimization tool that can be utilised on almost any website but is best utilised on WordPress. For those of you who don’t know, a plugin is a label given to an additional source of content that may benefit you in a variety of ways. A website plugin can be compared to an in-game DLC, it’s not necessary for your game but it can help and better your performance.

When installed, NitroPack will work on numerous different angles to optimise and better improve your website. This is done through a multitude of different ways and will ensure a faster site speed (load time), unlike any other caching tool. What makes the NitroPack stand out from the rest is its success rate and its cache-hit ratio and reliability.

NitroPack utilises various tools and strategies to speed up load time, especially in Google pagespeed insights. This wide array of tools that are utilised make Nitropack stand out from the rest as most other plugins promising excellent load time simply don’t deliver this. NitroPack is an ageless, reliable tool that is consistently evolving and updating so it stays on track and absolutely must be used if site speed is something you desire.

How does NitroPack work?

  • NitroPack is the all-in-one speed optimization solution. It reduces load times, improves
    PageSpeed scores and boosts real-user metrics like the Core Web Vitals.
  • NitroPack doesn’t require any coding or technical skills. You can set it up in less than
    five minutes and see instant page speed results. The service keeps your website’s pages
    optimized automatically.
  • If you have a WordPress, OpenCart or Magento website, you can install NitroPack via a
    connector (or extension). These connectors make it super easy to set up NitroPack on one
    of these supported platforms. Just follow the instructions from NitroPack’s Help Center
    and you should be done in no time.
  • NitroPack also has a PHP SDK and API for integration with other types of websites. Make
    sure to go over their documentation with your developer.
  • Unlike other plugins, NitroPack is a cloud-based service, which stands between your host
    server and your website’s visitors. As a result, the service adds minimal overhead to your
    servers, since all heavy optimizations are performed by NitroPack’s infrastructure.

NitroPack presets

  • To make things even simpler, NitroPack has four preset optimization modes – Standard,
    Medium, Strong and Ludicrous (which is the default).
  • Each mode applies a different combination of features. Most websites use either the
  • Strong or Ludicrous modes. The biggest difference between them is that the Ludicrous mode delays JS scripts and prioritizes the HTML and CSS. This behaviour can improve the user experience since it helps browsers load content faster. However, the Ludicrous mode might be suboptimal for some JavaScript-heavy websites.
  • Again, these preset’s make using NitroPack much easier. You don’t have to worry about hundreds of speed settings.
  • There’s also Manual Mode for those of you who want to tweak and customize NitroPack to their needs. It lets you change many advanced settings related to image optimization, Critical CSS, resource loading and more.

Other tools to consider are WP Rocket: read review

NitroPack – key features

Nitropack comes equipped with numerous features that will only benefit you and your website’s page load times. One of its most popular features has to be its compatibility. This convenient feature ensures compatibility with every device you can think of. This is extremely important as this means no matter what device your website is viewed from, your websites speed will be optimized ensuring unlimited device flexibility.

Another extremely popular benefit is its ease of use. When first beginning your online business, monetising your website alongside all the optional aspects that accompany this can get very confusing, especially if you’re using WordPress. This is another aspect that makes this extremely convenient. It’s effortless to install and even easier to set up, once these aspects are done, Nitropack will do the rest and of course, the most important thing, the speed increase.

If you’ve joined the online world to set up your very own e-commerce store, I’m very pleased to inform you that the NitroPack is compatible with all e-commerce stores and does help ecom page load times.

Another key feature that stands out, due to the e-commerce’s altered compatibility with numerous plugins, many might understandably think that NitroPack simply isn’t compatible, this couldn’t be more wrong.

What NitroPack does do is boost other metrics such as (FCP) First Contentful Paint which is when the browser renders the first bit of content from the website, providing the first feedback to the user that the page is really loading. The First Contentful Paint timestamp is when the browser first rendered any text or images. This excludes any content of iframes but includes text with pending web fonts.

If you need help with SEO and ranking your website, please get in touch.

NitroPack features

  • HTML compression & minification
  • CSS compression & minification
  • JS compression & minification
  • Code minification
  • Faster painting
  • PageSpeed optimization
  • Browser-aware caching
  • Image Lazy Loading

Additional key features

  • Advanced Caching Mechanism. NitroPack offers all the basic caching functionalities that
    you need. For example, you can set cache expiration time and a validation period for stale
    responses. The service also creates separate cache files for desktop, mobile and tablet.
    In terms of advanced features, NitroPack offers Cache Invalidation and Cache Warmup,
    which help the service: (1) detect changes on your website automatically, (2) mark old
    representations as stale and (3) create new cache files. All of this happens automatically
    and in the background. You don’t need to do anything except turn Cache Warmup.
  • Built-in CDN. NitroPack’s global CDN is built-in to the service. It works automatically once you set up NitroPack. They also add a canonical header to content on their CDN with a link to the original resource, which is an SEO best practice.
  • Complete Image Optimization. NitroPack uses lossy compression to reduce image file size. IT also converts all images to WebP while keeping the original format as a backup for browsers that don’t support WebP. Features like Preemptive Image Sizing and Adaptive
  • Image Sizing help browsers allocate the correct amount of space for each image. Again, all of the image optimization features are enabled by default and included in the price.
  • Standard Optimization Techniques. By default, NitroPack applies a lot of proven best practices for speed optimization like code compression and minification, lazy loading for images, videos and iFrames and more.
  • Proprietary Resource Loader. JavaScript execution and a large number of resources per page are two of the modern web’s biggest speed problems. Both take CPU cycles away from the main thread, hindering the rendering process. NitroPack doesn’t use built-in browser techniques to solve these issues. Instead, it uses a special resource loader, which rearranges the way resources are fed to the main thread. The service also preloads lots of assets. All of this is done to take advantage of the modern CPU’s multi-core nature by offloading tasks away from the main thread.

Installation & setup instructions

Upon installation of NitroPack, you can expect an overall higher website success rate in all areas to follow shortly after, this is all down to the increase in site speed which was stated earlier.

  1. Create a NitroPack account.
  2. Install for FREE on your WordPress website.
  3. Go to your NitroPack Dashboard > Connect your website and copy the Site ID and Site Secret and paste them to the relevant places inside your WordPress website.
  4. Go to Nitro Dashboard > Settings and set for Ludicrous mode.
  5. Go to Nitro Dashboard > Cache warmup and paste your sitemap URL.
  6. Done – Sit back and wait for around an hour and enjoy. No complicated settings, no fuss, only a lightning-fast WordPress website.


NitroPack offers four different categories that get more expensive as you move up the ladder. Drag the slider across to see pricing for the different plans.

Nitropack Monthly Pricing Nitropack Yearly Pricing

All the NitroPack pricing plans have the option to pay annually, thus saving you a little money and their customer support via their tech team is amazing, for you or client sites.

NitroPack with ad scripts

There are many websites online that say that NitroPack strips the ad code from the scripts and does not show a Google ad or any other Adsense type ads.

We spoke to NitroPack & ads are supported!

By default ad scripts are excluded from NitroPack’s optimization process. These exclusions are applied for multiple ad providers/companies – Google, Amazon, AdThrive, Mediavine. The ad scripts from these properties can be identified.

Ezoic ads on the other hand use a different approach to their ad scripts and their scripts cannot be easily identified. This is why the only currently supported way to use ads with Ezoic + NitroPack is to integrate via Ezoic’s plugin. Otherwise, there will be issues and ads will likely not work.

There is also an option to allow NitroPack to optimise the ad scripts for Google, Amazon, AdThrive and Mediavine. However, due to the nature of how ads work, this option may not work in all cases. We have many clients using it, however, it is not stable enough yet to allow us to enable it globally. The best way would be to test this option personally on a site-by-site basis.

There is also a third use case – ad scripts loaded via Google tag manager. When ads are loaded via tag manager, NitroPack has no way to detect that, all we can see is that tag manager is being loaded but not the subsequent scripts. This is when issues may arise because the default excludes for ad scripts no-longer work. When this is the case the ad scripts will behave as described in the previous section – ads will work in some cases and not in others.

This is why what we always suggest is to make sure that ad scripts are embedded in the HTML code of your pages instead of loading them through tag manager.

If that is is the case, that your ads are being affected, NitroPack’s support team is available to look into those and find a workaround if any scripts are affected, so don’t worry.

Coupon code

With this coupon, you will receive a 10% discount forever on NitroPack.


  1. Simply click the big green button, it will open NitroPack in a new tab.
  2. On the iwebsitez tab, the coupon code will be highlighted, right-click
    and copy the code, apply it on NitroPack tab at checkout.

Voila! Enjoy your 10% discount!


  • Predictable pricing. All features are included in the plans, so there’s no need to worry about hidden costs or additional plugins
  • Simple to install & setup
  • Easy to manage
  • Easy to flush the cache for individual pages
  • Reduces quite a lot in most cases the number of requests
  • Amazing results after installation
  • High-quality support


  • Can affect ad scripts, but can be overcome 😊
  • Can take a little time to show changes
  • Database optimization can be tricky
  • Doesn’t work on all websites. For example, if you have a Shopify or Squarespace site, you can’t use NitroPack (yet)
  • The Ludicrous mode can be too much for some JavaScript-heavy websites.
  • Can be used only with NitroPack’s built-in CDN (which is based on Amazon CloudFront and Bunny)

NitroPack alternatives

  • The alternatives to NitroPack, as discussed earlier, are either manually implementing
    performance optimizations yourself or by hiring a performance expert, or using a
    combination of plugins that offer something similar to what NitroPack does. If you go
    the DIY/hire an expert route, this will require a significant time and money investment for
    you. If you go the multiple plugins route you will need at the very least a separate caching
    plugin, image optimization plugin and a CDN provider that either you or an expert have to
    set up and configure to work together.
  • Some popular caching plugins are: WP Rocket, W3 Total Cache, WP Fastest Cache
  • Some popular image optimization plugins are: Smush, ShortPixel, EWWW Image Optimizer
  • Some popular CDN providers are: Cloudflare, KeyCDN, StackPath
  • In either case, you should factor in the significantly higher time and money investment compared to using NitroPack, which is pretty affordable and incredibly easy to set up, even if you don’t have serious technical or development skills.

NitroPack review 2021: Summary

Key points:

  • If you make money from your website, you should consider investing in a tool that
    provides top-notch performance. NitroPack is that tool.
  • NitroPack is the all-in-one speed optimization solution. It has everything you need for a fast website in one place and is dead simple to set up.
  • With NitroPack, all speed features are bundled into the product and price. No need to get other addons or third-party plugins.
  • If you don’t make money from your website, the price tag might seem excessive. However, NitroPack’s Free Plan generous features can still accommodate small and non-income generating sites completely for free.

Nitropack is a must purchase if you’re looking to maintain or build a website with fast page load times. It can help generate more leads and purchases alongside a bigger viewership and will without a doubt encourage online success.

If you want to get a feel for Nitropack and experience a small taste of what it has to offer, you can go with the free version and then access your NitroPack account. The free version will help improve your website in small increments and will also help you decide on whether or not a paid option is something you want to go with.

It accompanies a long list of features and benefits that will only help you improve, grow and obtain a more successful future in your online business.

So, if you’re searching for the best tool to speed up WordPress, or perhaps you simply want more online recognition, I think it’s safe to say NitroPack is for you! Try NitroPack today. Please share this blog post on your social media channels to alert people on how to speed up WordPress.

Similar speed optimization tools

Please also see our take on WP Rocket.

NitroPack FAQ

What is NitroPack?

NitroPack is a website performance, caching system and optimisation solution that is cloud-based, therefore the magic is not performed on your website. NitroPack outperforms other caching plugins that we have tested. This will go some way into improving your core web vitals (web vitals metrics… search console), code optimization, code modification, image compression, page size, website performance, browser caching, page caching, conversion rates and search engine rankings.

Is NitroPack SEO friendly?

According to reports, NitroPack increases website speed on average by over 50%, rendering it quicker and therefore making it more Google and SEO friendly. Page load times are indeed a ranking factor and must be taken into consideration if the website in question is slow loading and falling down the search rankings.

Is NitroPack compatible with WordPress?

NitroPack is a cross-platform cloud-based tool but yes, has its own WordPress plugin too.

Does NitroPack minify code?

Yes, NitroPack has the ability of code modification, HTML minification, CSS modification and JS modification, among other caching features.

Does NitroPack really work?

Yes, it really does work helping to speed up websites. It has the capabilities to improve website speed even on average servers to under 2 seconds, to fully load all resources.

Will NitroPack work with my custom theme?

Yes. If you use NitroPack, it is designed to work with any WordPress theme. If any errors occur, our support team, they are quick to respond and will fix any issues you may have. Support is limited though for the free version.

Does NitroPack speed up Woocommerce sites?

Yes, if you use NitroPack for WordPress Woocommerce stores it can have a dramatic effect. The NitroPack caching system combines perfectly with WC and particularly improves the critical CSS. In fact, it is highly recommended that you use NitroPack for e-commerce/Woocommerce as this is not only better in Google’s eyes for SEO, but better for user experience too which will help your conversion rate.

Does NitroPack optimize images?

Yes, their image optimization is really clever. See below what it does for image optimization, including lazy loading and other media.

  • Automatically converts images from .png and .jpg to WebP (WebP is faster for web browsing)
  • Lazy load of images (including CSS background images)
  • Lazy loading of iframes
  • Image previews for a YouTube and Vimeo embed

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  • Avatar Of Samuel Samuel says:

    I purchased using your coupon. Thank you so much I got a great deal!!! Keep up the good work guys.

    • Avatar Of says:

      Amazing Samuel, thank you for commenting on us and our NitroPack review.

  • Avatar Of Sian N Sian N says:

    Because of your write up on NitroPack I bought this for my site and all I can say is…… WOW! Thank you, this has been a big relief and a load off my mind before Christmas. Lockdown has made me trawl the net looking for a WordPress page speed solution. This does exactly what you said it would.

  • Avatar Of Nick S Nick S says:

    Thank you iwebsitez, because of your Nitropack review, I bought it and it has changed my site completely. My wp load time was 7 seconds and after it is now 0.9 seconds. Usually, when you read articles like this you know the site is promoting the product and I know that you are promoting it but when it actually does do what you say it does, that makes a big difference.

    I found the other articles about Nitropack vague and all saying the same old same old, so I felt compelled to leave a comment saying thank you as reading this post has positively affected my website in a big way.

    • Avatar Of says:

      Thanks, Nick, we are thrilled our NitroPack review has helped you and we love to hear success stories like yours. Yes, we make a coffee out of it but if we can help make 0.00001% of the internet a faster and better place, then we are happy!

  • Avatar Of Sean Sean says:

    I was using WP Rocket and I measured my site with pagespeed insights and it showed a load time of 3.2 seconds. I read your comprehensive Nitropack review and purchased it. I did the settings you advised, checked back in an hour on pagespeed insights and I was astonished! I use amazon cloudfront too and the caching mechanism nitropack uses must be so clever, because my load times were down to 1.1 seconds. I especially like the cache warmup feature, but with all my other test results, the browsing experience is first class now. The speed optimisation on my site now is like it is on a dedicated server with tons of ram.

    I never leave reviews for sites I find software on, but for this find and what it has done for my business, I am truly grateful.

    • Avatar Of says:

      Wow, amazing result Sean. Thank you for your kind words and detailed description, I am sure the other readers will appreciate your thoughts.

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