SEO strategies for improving your business visibility
We will be revealing some efficient SEO strategies in this article to help make improvements to your online visibility within the search engines.
So the first thing you need to decide is whether you can perform SEO yourself or not.
SEO for startup companies
Without knowing the basics of SEO and its complexities, it is isn’t recommended that you do it on your own. This is why it is important to have SEO experts like us since you will most likely encounter problems when attempting to build up authority on your own domain name.
We recommend that our clients focus more on growing their businesses instead of professing to be SEO experts, since it is very easy to get it wrong and getting out of your mistake is very hard when you don’t know what to do, particularly if you do SEO on your own and you end up violating Google Webmaster Guidelines that could penalise your site and have it deindexed from the search engine results. Google Webmaster Guidelines.
SEO analysis and keyword research
Knowledge is power, as we are all aware of, so the first step in the process is doing your analysis and research to understand the backlink building process and optimise your website.
The following are some of the guides and tools to accomplish this:
To ensure that search engines understand what your website is all about you need to collect diagnostic data using the tools that the search engines provide and use the reports in order to understand and improve your optimisation.
Basic SEO setup tips
Google Search Console is a free service that can be used for monitoring the health of your website and you an check the number of pages you have indexed on Bing Webmaster Tools and diagnose any potential improvements for your site.
Claiming your business using Google my Business Listing (which is a digital illustration of your physical business) is essential since for Local Business SEO it is critical.
Understanding the keywords or search terms that customers use is one of the fundamentals for having a successful SEO strategy, is essential for optimising your digital presence online. For some businesses that might be very basic, but since customers also search using detailed keyword phrases that is where you need to brainstorm around your niche and services that you offer.
One easy way of building a keyword list and checking what individuals are searching for is to Google the terms and check the suggestions listed on the bottom of the page.
Some very powerful and effective tools for achieving this are:
From a strategic point of view, you also are much more likely to rank for search terms that are more specific. So, although long tail keywords tend to be low volume, there also is a huge variety of different terms that you can consider, and all of these variations do tend to add up. You can combine your business location with the longer-tail search in order to target local customers in your area.
Website URL’s and pages
After your keywords are listed in a document, your website pages should be the next thing you focus on. If you have a relevant page for each of your main keywords that you would like to rank for will enable you to improve the results for the keywords that are relevant to your service or that page.
A good web structure and design helps search engines to better understand what your website is all about, and another critical factor is perfectly organising every page’s URL structure.
Crawling your website
In order to examine your website and obtain details on on-page SEO elements for each page, we recommend that you use Screaming Frog or another crawling software, and that will provide you with information on whether or not your page titles, H1 headers, meta descriptions, and URL’s are optimised enough and errors that need to be fixed, the number of pages your websites has as well as how many are indexed. Your keywords should be worked into your page copy, meta descriptions, and page titles, but don’t overdo this, or you might do your self more harm than good.
Be sure that your site has simple internal navigation and interlink your content in between the pages, since internal linking plays a major role as well in terms of SEO and user experience. Create good website content for people and not for search engines, to make sure it is as good as you possibly can get it, and consider your focus keywords and get them worked wherever you can.
Having optimised images, from the perspective of image search, is a great opportunity for driving more awareness and traffic to your website and also helps to improve your on-page SEO also.
So make sure to:
- Optimise your image names
- Add related alt text on all of your images
- Add your company branding to your images for when they appear in the image results
- Take into consideration the context and location of the image where it appears on the page
Website optimisation and performance
Google like mobile-friendly websites and fast loading website to make sure your users have a good experience. To monitor those specification an online tool can be used called Page Speed Insights that diagnose ease of use and speed of your website, ranking factors, and usability.
You should frequently test your website for speed to ensure that a website is always available and responding.
A search engine is simply a tool that reads text and then connects a query with a relevant answer, so optimising a website is simply a matter of getting numerous factors working all together. If those factors are all well aligned you will have a better chance of the search engines understanding your business.
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