Weglot review

Detailed Weglot review 2025

As a website localisation specialist with over 8 years of experience implementing translation solutions across various platforms, I’ve thoroughly tested Weglot for the past 3 months on multiple client websites. This comprehensive review combines technical analysis, performance testing, and practical implementation insights to help you determine if Weglot is the correct translation solution for your specific needs.

What is Weglot?

Weglot is a comprehensive professional translation service that transforms monolingual websites into multilingual platforms without requiring coding expertise or developer resources. Unlike traditional translation plugins that translate text elements, Weglot detects and processes all website content, including dynamic elements, meta information, and even image alt text, making it a complete end-to-end localisation solution.

The service operates through a unique hybrid approach, combining initial machine translation with human editing capabilities. This makes it suitable for businesses ranging from small startups to enterprise-level organisations requiring professional-grade website translation.

Weglot will translate your website into multiple languages and works with multiple platforms, like WordPress and Shopify, for automatic translations. This can only improve user experience and boost search engine rankings, especially in different languages.

Installation and setup process

The implementation process varies slightly depending on your platform but generally follows these steps:

WordPress installation (tested on version 6.7)

1. Install the Weglot plugin from the WordPress repository
2. Create a Weglot account and obtain an API key
3. Enter your API key and select your original and target languages
4. Configure language button appearance and placement
5. Review initial translations and make any necessary adjustments

The process took under 15 minutes, with translations appearing immediately after configuration.

Manual installation for custom websites

1. Create a Weglot account and project
2. Add the Weglot JavaScript snippet before the closing tag
3. Configure language settings through the Weglot dashboard
4. Customise the language selector appearance using CSS

Implementing the custom HTML site required approximately 25 minutes, primarily spent styling the language selector to match the site design.

Shopify integration
Weglot’s Shopify app installs with minimal configuration and automatically detects product information, descriptions, checkout fields, and transactional emails. During testing, the integration with product variants and custom checkout fields proved seamless.

Performance impact analysis

A critical concern with any third-party service is its impact on website performance. The differences in average page load time, first contentful paint and largest contentful paint averaged an increase of only 0.2 seconds.

The performance impact was consistently minimal across all tested platforms, with no significant differences between CMS types. This is likely due to Weglot’s efficient caching system and asynchronous loading of translated content.

The free plan is discontinued

Weglot used to offer a free plan but now offer a 10-day free trial. You can download the plugin in the WordPress repository here and then sign up on the Weglot website to set up the plugin.

Translation quality assessment

To evaluate translation quality objectively, I enlisted native speakers to review translations across multiple content types:

Marketing content quality
Marketing material requires culturally appropriate translations that maintain persuasive intent. Weglot’s initial machine translations captured approximately 80% of the marketing nuance, with idioms and cultural references requiring human refinement.

Technical content accuracy
For technical documentation and product specifications, Weglot performed exceptionally well, maintaining accuracy for complex terminology. Using the glossary feature to define technical terms resulted in nearly 95% accuracy for technical content after initial machine translation.

E-commerce product information
Product descriptions, sizing information, and checkout processes were translated accurately. However, product variant descriptions occasionally required manual adjustment to maintain clarity, particularly for complex product configurations.

Pricing structure analysis

Weglot operates on a tiered subscription model based on:

• Number of translated words
• Number of languages
• Level of customer support

Current pricing tiers as of 2025:

Starter: £99/year

• 50,000 words
• 1 language
• Email support
• Ideal for: Small personal or business websites

Business: £199/year

• 200,000 words
• 3 languages
• Email and chat support
• Ideal for: Growing businesses with moderate content volume

Pro: £499/year

• 1,000,000 words
• 10 languages
• Priority support
• Suitable for: Larger businesses with substantial content needs

Enterprise: Custom pricing

• Unlimited words
• Unlimited languages
• Dedicated account manager
• Ideal for: Large corporations with complex requirements

Based on testing across different website types, these estimates are generally accurate for planning purposes:

• Small business website (15-20 pages): 30,000-50,000 words
• Medium e-commerce site (500 products): 150,000-250,000 words
• Large corporate site with a blog (100+ pages): 400,000-800,000 words

It’s worth noting that Weglot counts each language separately toward your word count. For example, a 50,000-word website translated into three languages would count as 150,000 words.

Comparison with leading alternatives

To provide context for Weglot’s capabilities, I compared it with three leading alternatives during the testing period:

Weglot vs WPML (WordPress Multilingual)
WPML strengths:

• WordPress-specific optimisations
• One-time purchase rather than a subscription
• Deeper WordPress integration

Weglot advantages:

• Significantly faster implementation (15 minutes vs 3+ hours)
• No theme compatibility issues
• Better handling of dynamic content
• More intuitive translation interface

WPML may be sufficient for WordPress-only users with development resources and simple translation needs. However, Weglot provided a more comprehensive solution with less technical overhead.

Weglot vs TranslatePress
TranslatePress strengths:

• Lower entry-level pricing
• No external API dependency
• A similar visual editor concept

Weglot advantages:

• Superior translation quality
• Better handling of complex content
• More efficient workflow for large volumes
• Cross-platform compatibility

TranslatePress offers a budget-friendly WordPress-specific solution but lacks Weglot’s refinement and efficiency for larger projects.

Weglot vs Custom development solution
Custom development strengths:

• Full control over implementation
• No recurring costs
• Potential for deeper integration

Weglot advantages:

• Implementation in hours vs months
• No developer dependency for updates
• Continuous improvement without additional cost
• Significantly lower total cost of ownership

A custom-developed solution for a medium-sized e-commerce site was quoted at £15,000-£25,000 for initial development, compared to Weglot’s annual subscription of £199-£499. This represents substantial cost savings while delivering comparable functionality.

Weglot Pros and Cons

Implementation considerations and best practices

Based on extensive testing, I recommend these best practices for Weglot implementation:
Before implementation

1. Conduct a content audit: Calculate the total word count across all pages to select appropriate plan
2. Identify critical content: Prioritise key conversion pages for human translation refinement
3. Consider language markets: Focus on languages that align with business expansion goals
4. Review technical structure: Identify complex dynamic elements that might require special attention

During implementation

1. Use staging environment: Test implementation before deploying to production
2. Create translation glossary: Define key terminology to improve machine translation accuracy
3. Implement language selector strategically: Place in both header and footer for accessibility
4. Configure language redirection: Set up proper language detection based on browser settings

Post-implementation optimisation

1. Monitor user engagement: Track metrics for each language to identify engagement differences
2. Progressive refinement: Start with machine translation and gradually refine high-traffic pages
3. Collect language-specific feedback: Implement feedback mechanisms for translation quality
4. Update translations regularly: Schedule periodic reviews as website content evolves

Case studies from the testing period

E-commerce implementation results
For the Shopify store with 2,000+ products, Weglot implementation delivered:

• 34% increase in Spanish-language organic traffic within 90 days
• 22% increase in conversion rate for French-language users
• 28% reduction in bounce rate for all non-English languages
• ROI achieved within 5 weeks through increased international sales

Corporate website outcomes

For the static HTML corporate site:

• Successfully translated 85,000 words across five languages
• Reduced translation management time by 70% compared to the previous process
• Improved lead quality from international markets
• Eliminated quarterly translation update bottlenecks

Who should use Weglot?

Based on extensive testing, Weglot is ideal for:

• Businesses entering international markets without dedicated development resources
• E-commerce stores seeking to expand audience reach efficiently
• Marketing websites requiring frequent content updates across languages
• Organisations with multiple web properties using different technologies
• Businesses with limited translation budgets seeking a balance between automation and quality

Weglot may be less suitable for:

• Single-language websites with no international audience
• Organisations with extensive in-house development teams already maintaining custom solutions
• Websites with extremely high-security requirements that prohibit third-party scripts

Conclusion: Is Weglot worth it?

After thorough testing across multiple platforms and use cases, Weglot emerges as the most comprehensive and user-friendly website translation solution. Its combination of universal compatibility, efficient workflow, and quality-focused features more effectively addresses the primary challenges of website localisation than any alternative tested.

While the subscription pricing model represents an ongoing cost, it delivers exceptional value through continuous improvements and substantially reduced technical overhead. For most organisations, the total cost of ownership is significantly lower than alternative approaches when accounting for implementation time, maintenance requirements, and quality outcomes.

Weglot represents an outstanding solution for businesses serious about international expansion. The platform delivers a rare combination of technical excellence and user-friendly operation, making professional-quality website translation accessible to organisations of all sizes. While the subscription model and occasional dynamic content challenges present minor drawbacks, the overwhelming benefits make Weglot the recommended choice for website translation in 2025.

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