5 Tips for Keeping Your Website On-Trend
Keeping your website trendy is the perfect way of showing your clients that you care about your image. It also helps you improve conversions, revenue, and user satisfaction by creating an engaging experience for your online visitors. Many of the trends that we have seen in 2018 illustrate a drive towards smarter design, which prioritises ease of use over brainless aesthetics. DesignAdvisor has highlighted that a $1 investment in web design can bring up to $100 in returns, illustrating the impact this could have on your site and revenue. So, let’s dive into it. Here are five tips to help you make sure your site is up-to-date on the latest trends, sprinkled with some illustrative web design stats and case studies.
1. Tell Stories
Brand storytelling is not new. Large brands have been constructing wide-ranging and in-depth narratives about their brands for ages. This year, however, we are noticing a growing number of smaller businesses also aiming to tell their stories online.
Providing engaging content about your brand, team or products can create a bridge between your clients and the brand image. Users are eager to know more about the company they’re buying from, and creating a relatable narrative can form a closer bond with the user, increasing the likelihood of brand loyalty.
Investing in a content strategy raises revenue by establishing trust, but it also helps bolster the brand image. A good place to start before moving to a blog is updating or creating a very engaging About Us page.
2. Keep it easy and clean
Brands are implementing organic shapes, clean layouts, page transitions and encouraging downwards scrolling; all with the aim of improving the way users engage with their site. Having a layout with no clutter and unnecessary or annoying elements helps users navigate intuitively.
The danger of losing purchases due to lousy design is real, as almost 40% of visitors will bounce from a site if they deem their design unattractive. The website for Sussex Insurance got an upsurge in direct traffic of about 15% and 200% increase in social referrals by improving their layout and user experience. Clearly, considering your layout is a worthwhile endeavor.
3. Don’t hide information
Users want to find out information intuitively and quickly. Making it complicated for them to access information about your brand or a particular product increases the chance that they will have a bad experience. Instead, aim to make all necessary information as efficiently as possible.
Improving on-site search engine capacities also helps, as 60% of the time when a user does not find the desired information, its due to inefficient website search capabilities.
Additionally, providing contact information should always be a priority; 64% of users that land on a homepage are looking for company contact information. Improving access to it can hugely improve revenue - the Canadian coffee chain JJ Bean increased transactions by 100% by installing an efficient store locator.
4. Think about SEO
Search engine optimisation is a must nowadays. Any site that is not investing in improving their standings in search results is sacrificing customers, as it has been shown that search engine rankings are closely correlated to visits and on-site purchases. Better search result rankings can increase organic traffic by 26%.
Many online resources are available to help you improve your search engine rankings. Effective SEO campaigns make it easier for search engine algorithms to scan your site and thus make your website rank better.
Sites have shown impressive results after improving SEO strategies. For instance, Gideons International increased total traffic by more than 80% after implementing SEO optimised content.
5. Optimise everything
Optimisation is a broad term, encompassing many different aspects of web design. Engaging in optimisation practices is guaranteed to improve usability and revenue, as it is your way of ensuring that your site is working at optimal efficiency. We like to think of optimisation as the same as keeping a clean store; if your site is not optimised, it is essentially the same thing as having dust over products you are trying to sell.
Testing web speed and performance frequently is the first step. Ensuring that you have the skills to fix problems, or hiring someone to optimise the site for you is the second. The benefits are endless, as regular site optimisation can lead to a whopping 113% jump in site visits and a 117% in on-site clicks.
Similarly, increasing web speed can be the key to success. The eCommerce site Shopzilla increased their load speed by 5 seconds and thus managed to grow conversions by up to 12%.
By keeping a lookout for trends in web design, business owners can significantly improve their ability to understand the demands of a growing and increasingly demanding online population. Engaging with these trends guarantees that your business will remain competitive, no matter the market.
Small businesses are starting to catch up, but 30% of them still lack a professional website, which is a must these days. So if you’re still operating without a website or getting by with an out of date one, it’s time to get on board and implement those web design trends.
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