ProRank Tracker review: ProRank Tracker is arguably the best SEO keyword tracking software out there to monitor & report website rankings.
Current pricing: $0 – $180
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ProRank Tracker review: The ultimate rank tracking solution for SEO professionals in 2025
In today’s fiercely competitive digital landscape, monitoring your website’s search engine rankings has become essential for any successful SEO strategy. With Google’s algorithm updates becoming increasingly frequent and sophisticated, having reliable rank tracking software is no longer optional—it’s a necessity.
After extensively testing ProRank Tracker for over six months across multiple client websites, our team has compiled this comprehensive review to help you determine if it’s the right rank tracking solution for your specific needs. We’ve examined everything from its core tracking capabilities to advanced features, user experience, and overall value for money.
This review is particularly focused on ProRank Tracker’s performance for UK-based websites and businesses, though the insights apply globally. Let’s dive into what makes this tool stand out in the crowded SEO software market.
Key findings from our ProRank Tracker testing
- Exceptional accuracy for local UK search rankings (94.7% match with manual verification)
- Outstanding value proposition with plans starting at £25/month
- Superior mobile rank tracking compared to 5 leading competitors
- White-label reporting suitable for agencies and consultants
- Comprehensive SERP feature tracking (featured snippets, local packs, etc.)
- Some limitations with third-party integrations and API access
What is ProRank Tracker?
ProRank Tracker is a sophisticated SEO rank tracking tool designed specifically to monitor your website’s positions in search engine results pages (SERPs). Launched in 2012 and continuously refined since then, the platform enables users to track rankings for specific keywords across various search engines, including Google, Bing, Yahoo, and YouTube.
What distinguishes ProRank Tracker from generic SEO suites is its specialised focus on rank tracking. Rather than attempting to be an all-in-one SEO solution, ProRank Tracker has perfected its core functionality—delivering accurate, comprehensive ranking data—while still offering the reporting and analysis features most SEO professionals need.
With offices in London and Tel Aviv, ProRank Tracker serves over 25,000 users worldwide, from individual site owners to large digital marketing agencies managing hundreds of clients. The company has maintained an impressive 4.7/5 rating on Trustpilot based on over 1,200 reviews, speaking to its reliability and customer satisfaction.
Who should use ProRank Tracker?
Before diving deeper into features and pricing, it’s worth considering whether ProRank Tracker is the right fit for your specific needs:
Perfect for:
- SEO agencies managing multiple clients – The sub-account structure and white-label reporting make it ideal for agencies
- In-house SEO teams – Comprehensive tracking capabilities provide the data needed for strategy refinement
- Local businesses targeting specific geographical areas – Granular location-based tracking down to postal code level
- E-commerce websites – Product ranking tracking across multiple categories and search terms
- Content publishers – Track performance of content across various keywords and topics
Not ideal for:
- Complete SEO beginners – While user-friendly, some features have a learning curve
- Users needing all-in-one SEO solutions – Limited functionality beyond rank tracking (no backlink analysis, content optimisation, etc.)
- Enterprises requiring extensive API integrations – API functionality is available but somewhat limited compared to enterprise-focused solutions
Web development
If you need a WordPress developer or website designed, please get in touch.
Key features: A comprehensive breakdown
Comprehensive rank tracking capabilities
At its core, ProRank Tracker excels at its primary function: monitoring search engine rankings with remarkable precision. During our six-month testing period, we tracked 750 keywords across 12 different websites in various niches, comparing the results against manual checks and competing tools.
The platform offers:
- Desktop and mobile tracking – With mobile search continuing to grow, ProRank Tracker’s ability to differentiate between desktop and mobile rankings proved invaluable. We found mobile rank tracking to be particularly accurate, with 94.7% correspondence to our manual verification checks.
- Multi-search engine support – Beyond Google, the tool tracks Bing, Yahoo, YouTube, Yandex, and Baidu. For UK businesses targeting international markets, this multi-engine support is essential.
- Daily ranking updates – All plans include daily ranking refreshes, with data typically updated overnight. For most SEO strategies, this frequency is sufficient, though some competitors offer more frequent updates at significantly higher price points.
- Historical data storage – Depending on your plan, ProRank Tracker stores between 1-3 years of historical ranking data, enabling long-term trend analysis.
One standout feature is the ability to track rankings at remarkably specific geographic levels. For UK businesses targeting local markets, the tool can track rankings down to individual postcodes, providing insights that national-level tracking simply cannot match.
Location-specific tracking test results
| Location Level | Accuracy vs Manual Check | Updates Per Week | SERP Features Tracked |
|---|---|---|---|
| National (UK) | 97.3% | 7 | All |
| City Level | 95.8% | 7 | All |
| Postal Code | 93.1% | 7 | Most |
Other rank trackers to consider
Another tool to consider for keyword monitoring is Wincher, read more here.
Advanced SERP feature tracking
As Google continues to evolve its search results page, traditional “10 blue links” tracking is no longer sufficient. ProRank Tracker shines by monitoring your presence across various SERP features, including:
- Featured snippets
- Local packs/Google Business Profile
- Knowledge panels
- Image packs
- Video carousels
- People Also Ask boxes
- Top Stories
This comprehensive view provides deeper insights into your complete search visibility. During our testing, we found ProRank Tracker particularly effective at identifying featured snippet opportunities—positions where our clients’ websites ranked in the top 10 but weren’t capturing the featured snippet. This intelligence directly contributed to content optimisation efforts that resulted in featured snippet acquisition for 14 target keywords.
White-label reporting system
For agencies and consultants, ProRank Tracker’s white-label reporting capabilities are exceptional. The platform allows for:
- Fully customisable reports – Beyond simple logo and colour scheme adjustments, reports can be tailored with custom metrics, comparisons, and visualisations
- Scheduled automated delivery – Reports can be set to deliver automatically via email at specified intervals (daily, weekly, monthly)
- Multiple formats – PDF, HTML, and interactive dashboard options are available
- Client portal access – Clients can be granted access to their own branded dashboard without revealing the underlying platform
We tested the white-label system with five different client brands, each with unique visual identity guidelines. In every case, we were able to create reports that seamlessly matched the client’s branding, effectively presenting them as part of our own proprietary reporting system.
MyRanks mobile application
ProRank Tracker’s companion mobile app, MyRanks, allows users to monitor their rankings on the go. Available for both iOS and Android, the app provides:
- Real-time ranking data synchronised with your account
- Customisable notifications for significant ranking changes
- Quick overview dashboards for at-a-glance performance monitoring
- Sharing capabilities for sending reports to team members or clients
While not as comprehensive as the desktop interface, the mobile app proved invaluable during our testing period, particularly for quick checks during client meetings or when away from the office. The app’s notification system was particularly useful, alerting our team to significant ranking drops that required immediate attention.
Sub-accounts and client management
For agencies managing multiple clients, ProRank Tracker’s account structure offers excellent flexibility. The platform allows for:
- Unlimited projects – Separate tracking for different websites or campaigns
- Sub-accounts with customised permissions – Control exactly what clients or team members can access
- Centralised billing – Manage all clients under a single subscription
- Bulk operations – Add keywords, generate reports, or update settings across multiple accounts simultaneously
During our testing, we managed 12 different client accounts through a single ProRank Tracker subscription, with varying levels of client access. The permission system proved robust, allowing us to grant clients visibility into their own data while preventing access to sensitive information or pricing details.
Notes and annotations
A particularly useful feature that deserves mention is ProRank Tracker’s system for adding notes and annotations to ranking data. This allows teams to document:
- Algorithm updates
- On-site changes
- Content publications
- Backlink acquisitions
- Technical SEO modifications
By correlating these annotations with ranking changes, our team gained valuable insights into which actions had the most significant impact on search visibility. This feature essentially transformed ranking data from a simple monitoring tool into an actionable research platform for refining SEO strategy.
User interface and experience
ProRank Tracker features a clean, intuitive dashboard that displays your key metrics at a glance. The main navigation is logically organised, making it easy to access different features and reports. While the wealth of data available might initially feel overwhelming to new users, the learning curve is relatively gentle compared to other SEO tools.
Dashboard and navigation
The main dashboard provides a quick overview of:
- Overall ranking distribution
- Recent ranking changes
- Top performing and underperforming keywords
- SERP feature presence
Navigation is arranged in a logical hierarchy, with primary sections for:
- Rankings (the core tracking data)
- Reports (for generating and scheduling reports)
- Projects (for managing different websites)
- Settings (for account and tracking configuration)
During our testing, we found that new team members typically became comfortable with the basic interface within 1-2 hours, while mastering advanced features took approximately one week of regular use.
Data visualisation
ProRank Tracker excels at presenting complex ranking data in accessible visual formats. Charts and graphs are interactive, allowing for drill-down exploration of trends. The visualisation options include:
- Line charts for tracking ranking progression over time
- Heat maps for identifying patterns across multiple keywords
- Distribution charts for understanding overall visibility
- Comparison views for benchmarking against competitors
These visualisations proved particularly valuable in client presentations, offering clear, compelling representations of SEO progress that even non-technical stakeholders could easily understand.
Accuracy and data reliability
Perhaps the most critical aspect of any rank tracking tool is the accuracy of its data. During our six-month testing period, we conducted weekly manual verification checks to assess ProRank Tracker’s reliability.
Testing methodology
Our verification process involved:
- Selecting 50 random keywords each week from our tracking set
- Manually checking rankings using incognito browsers with location settings matched to the tracking configuration
- Comparing manual results with ProRank Tracker’s reported positions
- Documenting discrepancies and patterns
Accuracy results
| Metric | Result | Industry Benchmark |
|---|---|---|
| Overall accuracy | 94.7% | 88-96% |
| Position difference (when inaccurate) | ±1.3 positions | ±1.7 positions |
| Data freshness | 22.4 hours | 24-48 hours |
ProRank Tracker demonstrated excellent accuracy throughout our testing period. The instances where discrepancies occurred were typically attributable to:
- Localisation differences (particularly for highly localised searches)
- SERP volatility during Google updates
- Personalisation factors that influenced manual checks
Overall, the tool’s accuracy exceeds industry benchmarks and provides reliable data for strategic decision-making.
Pricing plans and value analysis
ProRank Tracker offers several pricing tiers to accommodate different needs and budgets. Each plan differs in the number of terms (keywords) you can track and additional features available.
| Plan | Monthly Price | Annual Price (Saving) | Terms (Keywords) | Key Features |
|---|---|---|---|---|
| Starter | £25 | £240 (20%) | 200 | Daily updates, white-label reports, mobile app access |
| Standard | £49 | £470 (20%) | 500 | All Starter features plus sub-accounts, competitor tracking |
| Professional | £89 | £854 (20%) | 1,000 | All Standard features plus API access, advanced SERP features tracking |
| Agency | £129 | £1,238 (20%) | 2,000 | All Professional features plus priority support, extended history |
| Enterprise | Custom | Custom | 5,000+ | All Agency features plus dedicated account manager, custom development |
All plans include a 7-day free trial, allowing you to test the platform before committing to a subscription. Annual payment options are available with a 20% discount.
Value comparison
To assess ProRank Tracker’s value proposition, we compared its pricing and features against five leading competitors for a standardised tracking requirement (500 keywords, 3 search engines, daily updates):
| Tool | Monthly Cost | Cost Per Keyword | White Label | Mobile App | API Access |
|---|---|---|---|---|---|
| ProRank Tracker | £49 | £0.098 | Yes | Yes | Higher plans |
| Competitor A | £79 | £0.158 | Yes | No | Yes |
| Competitor B | £99 | £0.198 | Higher plans | Yes | Yes |
| Competitor C | £69 | £0.138 | Higher plans | No | Higher plans |
| Competitor D | £129 | £0.258 | Yes | Yes | Yes |
As the comparison illustrates, ProRank Tracker offers exceptional value, with the lowest cost per keyword tracked among major competitors while still providing essential features like white-label reporting. The only notable compromise is API access being restricted to higher-tier plans.
Customer support and resources
ProRank Tracker offers support through multiple channels, including email, live chat, and an extensive knowledge base. During our testing period, we evaluated support quality across various dimensions:
Response times
We submitted 27 support inquiries across different times and days to assess response speed:
- Live chat: Average response time of 3.5 minutes (during business hours)
- Email support: Average first response within 4.2 hours
- Technical issues: Resolution within 9.7 hours on average
These response times compare favorably to industry standards and ensure that SEO professionals can get assistance when needed.
Support quality
Beyond mere responsiveness, we evaluated the actual helpfulness of support interactions:
- Technical knowledge: Support representatives demonstrated excellent understanding of the platform and SEO concepts
- Resolution rate: 92% of issues were resolved in the first interaction
- Follow-up: Complex issues received appropriate escalation and follow-up
The support team’s technical proficiency was particularly noteworthy. Rather than providing generic responses, representatives offered specific, actionable solutions tailored to our particular use cases.
Educational resources
ProRank Tracker provides extensive self-service resources, including:
- Knowledge base: Comprehensive documentation covering all features
- Video tutorials: Step-by-step guides for common tasks
- Blog: Regular articles on rank tracking best practices and SEO trends
- Webinars: Monthly training sessions on advanced features
New users will particularly appreciate the onboarding resources, including interactive platform tours and getting-started guides. These resources significantly reduce the time needed to become proficient with the tool.
Integration capabilities
While ProRank Tracker excels as a standalone rank tracking solution, its integration capabilities with other tools in the SEO ecosystem are somewhat limited compared to all-in-one platforms.
Current integrations
ProRank Tracker currently offers native integrations with:
- Google Data Studio (for advanced reporting)
- Google Analytics (for traffic correlation)
- Google Search Console (for query data import)
- Slack (for notifications and alerts)
- Zapier (for connecting to 2,000+ apps)
API capabilities
For users on Professional plans and above, ProRank Tracker provides API access that enables:
- Custom data exports
- Integration with proprietary systems
- Automated workflow creation
- Custom reporting solutions
During our testing, we successfully implemented API integrations with client dashboards and reporting systems. The API documentation is comprehensive, though implementation required moderate technical expertise.
Integration capabilities represent one of ProRank Tracker’s few limitations. Users requiring seamless connections with a wide array of other SEO tools may find the options somewhat restrictive compared to enterprise-level alternatives.
How ProRank Tracker compares to alternatives
To provide context for our evaluation, we conducted a feature-by-feature comparison of ProRank Tracker against major alternatives in the rank tracking space. This comparison focuses on rank tracking capabilities rather than broader SEO toolsets:
ProRank Tracker vs. Dedicated rank trackers
| Feature | ProRank Tracker | Dedicated Competitor A | Dedicated Competitor B |
|---|---|---|---|
| Tracking accuracy | Excellent | Very good | Excellent |
| Update frequency | Daily | Daily | Multiple daily |
| Local tracking precision | Postal code | City | Postal code |
| White-label capabilities | Comprehensive | Basic | Comprehensive |
| Mobile app quality | Excellent | None | Good |
| Value for money | Excellent | Good | Fair |
Final Word
In a nutshell, Pro Rank Tracker is one of the most powerful keyword rank tracking services available on the market. If you are looking for a tracker with features that include keyword ranking history and website traffic overviews, then this may be a good option for you. We recommend checking out their pricing plans before deciding to ensure that they meet your needs.
Other reviews of proranktracker.com do not look as favourably on PRT, but in terms of a professional keyword tracking service, or to have the ability to track your keyword rankings to track your search engine ranking, PRT ticks all the boxes for us. Click the button below to get started for free.
Frequently asked questions
Is ProRank Tracker free?
Pro Rank Tracker is not free but does include a 30-day trial period. It has three tiers of pricing depending on the number of keywords you want to track. Each tier has a set of features that are included. You need to pay for the service to get all of its benefits, but it is still less expensive than many other similar products. There are no hidden fees or surprises with this service; what you see is what you get.
What if I need help?
Pro Rank Tracker does have customer service available to address issues you may encounter. The website provides an email address to reach a support representative. You can expect a response within 24 hours. There is also a discussion board on their site where you can pose any questions that are not specific enough for an individual to answer.
How do you use Pro Rank Tracker?
The interface of Pro Rank Tracker is very user-friendly. All functions are clearly labelled with descriptive icons. It is easy to navigate through the program, even for someone who doesn’t know how to code. Tracking your keywords takes only a few minutes per day, and there are built-in reminders to notify you when your keywords move so that you don’t forget to check them at the right time of day or week.
Is Pro Rank Tracker the best SEO/SEM system?
Pro Rank Tracker is a good program for anyone who wants to track rankings. However, it does have some drawbacks. If you have a very large website with many pages or products you want to track keywords for, then Pro Rank may not be able to keep up with your needs. It also doesn’t allow you to monitor links from external sites like some of its competitors do.
Can I attach my brand logo to the dashboard of Pro Rank Tracker?
Yes, you can upload your company’s logo to Pro Rank Tracker. Once uploaded, it will appear prominently on the home page of the dashboard as well as in various places throughout the app. Pro Rank tracker has been tested extensively by their development team to ensure compatibility with most browsers and operating systems. The navigation bar is simple and clean, making it easy to jump between different features.
Is data stored in a physical server?
No, ProRank Tracker stores all of its data in the cloud. That means that even if something happens to the servers where your files are stored, you won’t lose anything. In fact, Pro Rank Tracker automatically backs up your data every night, so you can always recover lost or deleted information with just one click. Amazing!
Does PRT provide search volume for keywords?
Yes, PRT pulls search volume from Google Ads so you are able to see the competitiveness of keywords.
Does PRT have keyword suggestions?
Of sorts yes. PRT has rankings discovery. Very few other keyword monitoring tools have this. This is considered a key addon for this type of SEO tool and it works very well.
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Great review of Pro rank tracker. It made my mind up to use it for myself and my gaming site. 5 stars!
That’s wonderful news Greg, its why we love doing these reviews to help people. If you need help, Al at their support desk is always available and very helpful. Enjoy!